Job Description – Outbound Marketing / GTM Specialist
Location: Noida
Work Mode: Work from Office
Experience: 2–3 Years
Employment Type: Full-Time

About the Role
We are looking for a proactive Outbound Marketing / GTM Specialist with 2–3 years of experience in B2B lead generation, outbound campaigns, email marketing, and LinkedIn outreach. The ideal candidate should be hands-on with prospect research, sales intelligence tools, and outreach automation.

Key Responsibilities
Develop and execute outbound marketing and GTM strategies to generate qualified B2B leads.
Conduct LinkedIn lead generation and prospecting using LinkedIn/Sales Navigator.
Plan and execute cold email campaigns and follow-up sequences.
Manage outreach automation and lead-nurturing campaigns.
Research target accounts, decision-makers, and potential prospects.
Build and maintain accurate sales lead databases.
Use tools such as Apollo, Lusha, LinkedIn, Sales Navigator, and similar sales intelligence platforms for prospect identification and data enrichment.
Segment prospects based on industry, geography,



company size, job title, and other ICP criteria.
Collaborate with the sales team to ensure smooth handover of qualified leads.
Track campaign performance and optimize outreach based on response and conversion metrics.
Maintain regular reports on leads generated, outreach activities, responses, and conversions.

Required Skills
2–3 years of experience in Outbound Marketing, B2B Lead Generation, GTM, or Sales Development.
Robust hands-on experience with LinkedIn Lead Generation and Email Marketing.
Experience with Apollo, Lusha, Sales Navigator, or similar prospecting tools.
Knowledge of outreach automation tools and email sequencing.
Strong understanding of ICP, prospecting, lead qualification, and sales funnels.
Excellent research, communication, and data-management skills.
Ability to work independently and achieve lead-generation targets.

Interested candidates can share their CV at anjum@dimentics.

📌 Outbound Growth Executive (Noida)
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