ROLE OVERVIEW

We are seeking an analytical, growth-focused Performance Marketing professional to take charge of our paid media acquisition channels. In this role, you will lead the strategic vision, media planning, and full-funnel growth trajectory across Meta, Google, programmatic, and emerging digital platforms.

Please note: Day-to-day tactical campaign setup and ad operations are executed by our external performance marketing agency. Your core mandate is not platform-level button pushing; it is partnering with the agency, directing their media allocations, driving creative iteration pipelines, and translating business goals into scalable, profitable acquisition.

ROLE DESCRIPTION

- Agency Collaboration & Media Governance: Partner with our appointed performance marketing agency end-to-end; set clear monthly/quarterly targets, steer tactical campaign roadmaps, and review their execution across Google (Search, PMax) and Meta.
- Full-Funnel Growth & Media Planning: Formulate paid acquisition strategies across upper-funnel intent capture and lower-funnel conversions, ensuring optimal budget deployment to lower blended CAC and scale revenue.
- Targeting & Segmentation Frameworks: Guide agency partners on audience tiering, intent-based cohort targeting, and placement strategies across customer touchpoints.
- Creative Pipeline & Angle Discovery: Collaborate with in-house brand and creative teams to feed the agency high-converting visual hooks, static/video variants, and messaging concepts for rapid iteration loops.
- Testing & Conversion Optimization:



Define experimentation roadmaps for the agency to execute—covering bidding models, audience splits, and landing page flows to systematically improve on-site conversion efficiency.
- Attribution & Infrastructure QA: Audit tracking hygiene across GA4, Google Tag Manager (GTM), and Meta Conversion API (CAPI), ensuring pristine data capture across user journeys.
- Commercial Diagnostics & Reporting: Evaluate agency performance reports with a critical eye, isolating incrementality, LTV, CAC, and ROAS trends to deliver clear growth updates to internal leadership.

Knowledge, Skills & Qualification Requirements

- Experience: 3–7 years in performance marketing or digital growth (agency background or quick-paced D2C/retail experience preferred).
- Agency Partnership: Proven ability to collaborate effectively with external digital media agencies to achieve shared growth milestones.
- Platform Depth: Strong conceptual and strategic fluency in Meta Ads Manager, Google Ads suite, and programmatic media buying (sufficient to evaluate setups and unlock efficiencies).
- Data-First Diagnostics: Strong analytical proficiency in GA4, Excel/Google Sheets, and dashboarding platforms (Looker Studio / Tableau) with hands-on skill in cohort, funnel, and attribution analysis.
- Experimentation Acumen: Strong methodology for structuring data-backed hypotheses, measuring incremental lift, and optimizing creative-led performance.
- Communication & Alignment: Exceptional stakeholder management skills to bridge external agency partners with internal creative, e-commerce, and business teams.

📌 Performance Marketing Specialist (Mumbai)
🏢 Just In Time
📍 Mumbai