Company Description Webgross is a brand and digital marketing agency dedicated to enhancing client visibility and recognition across online channels. The company provides services in digital marketing, search engine optimization, website design and development, and content writing. By combining creative branding with data-driven strategies, Webgross helps businesses grow their online presence and reach target audiences effectively.

Team members collaborate across disciplines to deliver integrated solutions tailored to diverse industries and client needs.

Role Description The Performance Marketing Specialist is a full-time, on-site role based in New Delhi. This role involves planning, executing, and optimizing performance marketing campaigns across digital channels such as search, social media, and display networks. The specialist will manage ad budgets, track key performance metrics, and analyze campaign data to improve ROI and drive lead generation and conversions.

Daily responsibilities include conducting market and audience research, collaborating with creative and content teams on ad assets, and preparing performance reports with actionable insights.



The role also includes coordinating with sales and account teams to align campaigns with client goals and ensure consistent messaging.

Qualifications

- Solid Communication and Customer Service skills to collaborate with internal teams and interact professionally with clients.
- Hands-on experience in Market Research and Marketing Strategy to design data-driven performance campaigns.
- Understanding of Sales processes and funnels to align marketing efforts with revenue and conversion objectives.
- Knowledge of digital advertising platforms (e.g., Google Ads, Meta Ads) and familiarity with analytics tools (e.g., Google Analytics).
- Ability to interpret campaign data, create performance reports, and recommend optimization strategies.
- Strong organizational skills with attention to detail and the ability to manage multiple campaigns simultaneously.
- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
- Prior experience in performance or digital marketing, preferably within an agency environment, is an advantage.

📌 Performance marketing specialist (New Delhi)
🏢 Webgross- Tech and Branding Solutions Provider
📍 New Delhi