Company Description iProledge is a PaaS-based Ed-tech start-up focused on helping aspirants crack demanding international professional exams such as CA, CS, CMA India, CMA USA, CFA, ACCA, CIA, CPA, and FRM. The organization goes beyond standard mentorship and study materials by offering personalized guidance from experienced industry professionals, along with exclusive resources and support. iProledge emphasizes both academic success and overall well-being through services such as diet consultations and regular progress review calls. Its mission is to be a persistent support system for each learner, standing by them until they pass their exam.

The vision is to be recognized for diligence, dedication, and consistently delivering on promises made to aspirants.

Role Description This is a full-time, on-site Performance Marketing Executive role based in Bengaluru.

The Performance Marketing

Executive will plan, execute, and optimize digital marketing campaigns across channels such as search, social media, and display to drive leads and enrollments for iProledge courses.

Responsibilities include conducting market and competitor research, managing campaign budgets, tracking key performance metrics, and preparing regular performance reports. The role involves collaborating with sales, academic, and content teams to refine messaging,



improve landing pages, and enhance conversion rates. The executive will also test current marketing strategies, analyze user behavior, and suggest data-backed improvements to overall marketing performance.

Qualifications

- Candidates should possess strong Market Planning and Marketing skills to design, execute, and optimize performance campaigns.
- Candidates should possess Market Research skills to understand target audiences, competitors, and emerging trends in the Ed-tech and exam preparation space.
- Candidates should possess Communication skills to coordinate effectively with internal teams and present campaign insights clearly.
- Candidates should possess Sales and Marketing skills to align campaigns with lead generation and enrollment goals.
- Relevant experience in digital performance marketing (e.g., paid search, paid social, remarketing) is highly beneficial.
- Familiarity with analytics and advertising platforms (such as Google Analytics, Meta Ads Manager, Google Ads) is preferred.
- A bachelor’s degree in Marketing, Business, Communications, or a related field is advantageous.
- Ability to work with data, interpret performance metrics, and make actionable recommendations is important.

📌 performance marketing executive (Bengaluru)
🏢 iProledge - Best Classes for CA | CS | CMA India | CMA USA | CFA | ACCA | CIA | CPA | FRM |
📍 Bengaluru