About Kapiva

Kapiva is a modern Ayurveda brand bringing effective, science-backed Ayurvedic solutions to everyday health problems.

Our mission is to make Ayurveda simple, relevant, and results-driven for today’s consumers.

We operate as a digital-first D2C brand, with a strong focus on performance marketing, data-driven growth, and continuous experimentation.

Role Overview

We are looking for a Performance Marketing Executive who will support day-to-day execution of paid campaigns across Meta and Google, with a focus on customer acquisition and performance efficiency. This role is ideal for someone early in their career who is analytical, detail-oriented, and eager to learn how performance marketing works in a fast-scaling D2C environment.

Key Responsibilities

- Execute and monitor campaigns across Meta (Facebook & Instagram) and Google Ads
- Track daily performance metrics such as spend, CTR, CPC, CPA, and conversions
- Identify issues across the funnel: ad → landing page → conversion
- Assist in launching and tracking creative tests (statics, videos, messaging angles)
- Coordinate with the creative team to ensure timely delivery of assets
- Maintain trackers for:
- Campaign changes
- Creative testing
- Performance reporting
- Support budget pacing and ensure smooth campaign execution without errors
- Share weekly updates with key insights and observations

What Success Looks Like





- Campaigns are executed accurately and on time
- Improvement in key metrics like CPA and conversion rate
- Consistent contribution to creative testing and learnings
- Ability to spot performance issues early and escalate proactively
- Clear, structured communication of performance updates

Skills & Qualifications

Must-Have:

- 1–3 years of experience in digital/performance marketing
- Basic understanding of key metrics:
- CTR, CPC, CPA, Conversion Rate
- Comfort working with numbers and data
- Strong attention to detail
- Willingness to learn and take ownership

Good-to-Have:

- Exposure to Meta Ads / Google Ads platforms
- Familiarity with Google Analytics or similar tools
- Basic understanding of D2C funnels and customer journeys

What We’re Looking For

- Someone who is curious and asks the right questions
- Ability to think beyond execution and understand why performance changes
- Comfortable working in a fast-paced, test-and-learn environment
- Robust ownership mindset with a focus on continuous improvement

Why Join Kapiva

- Opportunity to work on a high-growth D2C brand in the health & wellness space
- Hands-on exposure to large-scale performance marketing budgets
- Learn directly from a team that values data, experimentation, and execution excellence
- Be part of a brand that is shaping the future of modern Ayurveda

📌 Performance Marketing Executive (Bengaluru)
🏢 Kapiva
📍 Bengaluru