Job Description:

Growth Operations Specialist – JD

About The Role

We are looking for a Growth Operations Specialist who sits at the intersection of marketing, sales, and technology. The ideal candidate will have hands-on experience with marketing lifecycle management, lead/prospect operations, Pardot (Marketing Cloud Account Engagement), landing pages, forms, and email/newsletter campaigns and decent Salesforce CRM knowledge.

You will help ensure that marketing campaigns and lead-generation programs are executed smoothly, data flows accurately between marketing and sales systems, and prospects move efficiently through the marketing and sales funnel.

Key Responsibilities

Marketing & Lifecycle Operations

Manage and support the end-to-end marketing lifecycle, from lead capture and qualification through nurturing, MQL, SQL, and handoff to sales.
Build and maintain lead nurturing journeys, segmentation, engagement programs, and lifecycle workflows.
Monitor lead movement through the funnel and identify gaps, drop-offs, and opportunities for improvement.




Support campaign execution across email, landing pages, forms, and other digital channels.

Pardot / Marketing Cloud Account Engagement

Create and manage Pardot landing pages, forms, form handlers, email templates, and engagement programs.
Configure and maintain prospect lists, segmentation, scoring, grading, and automation rules.
Monitor campaign and prospect activity and troubleshoot issues related to forms, tracking, automation, and lead routing.
Maintain marketing assets and ensure consistent naming, tagging, tracking, and campaign attribution.

Lead & Prospect Management

Manage the lead lifecycle and prospect database, ensuring leads are captured, enriched, segmented, nurtured, and routed appropriately.
Monitor lead quality, duplicates, data completeness, and lead-source attribution.
Work with marketing and sales teams to define and maintain MQL/SQL criteria and lead handoff processes.
Identify opportunities

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