Strategist cum Planner
Experience: 3-6 Years in Strategy, Planning, or Marketing
Location: Calicut
Department: Strategy & Planning
Employment Type: Full-Time

About the Role
The Strategist cum Planner is responsible for converting business challenges into clear, insight-driven
marketing strategies and campaign plans. This role acts as the bridge between client requirements,
research, creative thinking, and execution defining strategic direction for campaigns across ATL, BTL,
digital, and experiential platforms.
The role begins when a business problem, brief, or campaign requirement is identified, and ends
when the creative and execution teams have a clear, actionable plan. While not directly responsible
for execution, the Strategist cum Planner is accountable for ensuring that the direction provided is
robust, relevant, and aligned with business objectives.

Key Responsibilities

Strategic Planning
● Understand client business challenges and convert them into strategic opportunities.
● Develop campaign strategies, brand positioning, and communication frameworks.




● Define campaign objectives, target audience, messaging, and campaign roadmap.
● Build structured strategic plans for integrated campaigns across ATL, BTL, digital, and on-ground platforms.

Research & Insights
● Conduct market research, competitor analysis, and audience behaviour studies.
● Analyse consumer psychology, cultural trends, and regional market insights.
● Identify what is working in the market, saturated opportunities, and potential gaps.
● Use data, observations, and research findings to build actionable insights.

Strategy Development
● Create strategies backed by research, data, and logic.
● Define communication architecture and content direction.
● Develop campaign and monthly planning frameworks.

Creative Collaboration
● Create clear and inspiring briefs for creative, digital, and communication teams.
● Collaborate with copywriters, designers, and production teams.
● Ensure all creative o

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