Job Overview
We are looking for a results-driven Lead Generation Executive to support the growth of our
OTT and digital entertainment business. The role will focus on identifying brands, agencies,
advertisers, sponsors, and strategic partners and generating qualified business opportunities.
The candidate will work across properties such as Kaise Banta Hai, Heroes, Medical Gurus, and
VFX Kingdom Games, helping monetize them through brand partnerships, sponsorships,
content integrations, advertising sales, and strategic collaborations.

Key Responsibilities

Lead Generation & Market Research
 Identify and generate qualified leads from brands, advertising/media agencies,
sponsors, OTT platforms, and potential business partners.
 Conduct market research using LinkedIn Sales Navigator, industry databases, social
media, company websites, and other tools.
 Identify suitable brands and accounts that align with our OTT and digital entertainment
properties.
 Build and maintain a database of potential clients, decision-makers, and industry
contacts.

Prospecting & Outreach




 Identify key decision-makers such as Marketing Heads, Brand Managers, Media Heads,
Partnership Heads, and senior stakeholders.
 Execute outreach through LinkedIn, email, calls, networking, referrals, and other
channels.
 Build relationships with prospects and effectively communicate our content properties
and value proposition.
 Follow up consistently to generate meetings and qualified sales opportunities.

Brand Partnerships & Sales Support
 Understand client requirements and identify suitable opportunities across our OTT
properties.
 Work with the Sales/Business Development team to move qualified leads through the
sales pipeline.
Campaign &CRM; Management
 Work with Marketing, Content, and Creative teams on email campaigns, LinkedIn
outreach, newsletters, and sales communication.
 Develop and test outreach messages and lead-nurturing sequences.
 Maintain accurate lead and prospect information

📌 Lead Generation Executive (Pune)
🏢 Digikore Studios
📍 Pune