Experience: 4+ Years

Employment Type: Full-time

Industry: Digital Marketing / D2C / Ecommerce

We are looking for an experienced Meta Ads Manager who can independently plan, launch, manage, optimize, and scale Facebook & Instagram advertising campaigns for D2C and ecommerce brands.

This is a hands-on performance marketing role. You should be equally comfortable working with campaign strategy, Meta Ads Manager, tracking and attribution, data analysis, as well as ad creatives and content angles.

Key Responsibilities

- Manage day-to-day Meta Ads campaigns across Facebook and Instagram for multiple D2C brands.
- Plan and launch campaigns across Awareness, Traffic, Engagement, Leads, Sales, Retargeting and Full-Funnel objectives.
- Build campaign structures based on business goals, audiences, product categories and customer journeys.
- Continuously optimize campaigns for ROAS, CPA/CAC, CTR, CPM, CPC, CVR and revenue.
- Scale winning campaigns while maintaining profitability and controlling acquisition costs.
- Conduct audience research and build prospecting, retargeting, custom and lookalike audience strategies.
- Develop and test different creative concepts, hooks, offers, ad copy, UGC, static ads, carousels and video ads.
- Work closely with designers and content teams and provide clear creative briefs based on performance data.
- Understand why a creative is working or failing rather than relying only on campaign-level optimization.
- Perform regular A/B testing across creatives, audiences, placements, landing pages and offers.
- Monitor campaign performance daily and identify opportunities or issues before they impact results.
- Prepare weekly/monthly performance reports with actionable insights and recommendations.

Technical Knowledge RequiredThe candidate should have strong hands-on knowledge of:
- Meta Ads Manager & Business Manager
- Meta Pixel implementation and troubleshooting
- Conversions API (CAPI)
- Events Manager and conversion event setup
- Domain verification and Aggregated Event Measurement




- UTM tracking and attribution
- GA4 and Google Tag Manager fundamentals
- Shopify / ecommerce conversion tracking
- Product Catalogs and Dynamic Product Ads
- Custom Audiences and Lookalike Audiences
- Campaign attribution and reporting discrepancies
- Meta advertising policies and account health

You should be capable of identifying whether poor campaign performance is caused by targeting, creative fatigue, tracking, landing-page conversion, offer, campaign structure or product economics.

Content & Creative UnderstandingWe don't need someone who only knows how to operate Ads Manager.

You should understand

- What makes users stop scrolling
- Hooks and opening frames for video ads
- UGC and creator-led advertising
- Direct-response copywriting
- Product positioning and offers
- Creative fatigue and creative refresh cycles
- Competitor creative research
- Different creatives for TOF, MOF and BOF audiences
- How to translate campaign data into recent creative ideas

Experience Required
- Minimum 3 years of hands-on Meta Ads experience is mandatory.
- Proven experience managing Facebook and Instagram campaigns.
- Experience working with D2C / ecommerce brands is strongly preferred.
- Experience handling meaningful monthly advertising budgets.
- Strong understanding of ROAS, CAC, contribution margin and ecommerce performance metrics.
- Ability to independently manage campaigns from strategy through execution and reporting.
- Strong analytical and problem-solving skills.

What We Will Look for During the InterviewBe prepared to discuss actual campaigns you have managed, including: Ad Spend → Revenue → ROAS → CAC → What you changed → What happened next

We are more interested in real campaign experience and decision-making ability than certificates.

Ideal CandidateYou are someone who checks campaigns every day, understands the numbers, studies the creatives, spots problems early and constantly looks for the next opportunity to improve performance.

You don't just run Meta Ads. You understand how D2C growth works through Meta.

📌 Meta Ads Manager (Hyderabad)
🏢 Pyrite Technologies - Enterprise Digital Marketing Agency
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