Company Description Subyarth Craft Private Limited is a global e-commerce company known for its premium crystal urns and a wide range of uniquely crafted products. The company operates across major international marketplaces, including Amazon in the USA, UK, Canada, Australia, and other regions, offering customers consistent quality and artistry.

Subyarth

Craft blends traditional craftsmanship with modern design to create meaningful products that reflect personal stories and special moments. Its portfolio includes meticulously designed urns, keepsakes, and other finely crafted items tailored to the tastes of a diverse global clientele. The organization values elegance, innovation, and long-term relationships with customers as part of its growing international presence.

Role Description The Meta Ad Executive (D2C Only) will manage and optimize direct-to-consumer advertising campaigns on Meta platforms (Facebook, Instagram) for Subyarth Craft’s product lines. This full-time, on-site role based in Noida involves planning and executing paid media strategies, setting up and monitoring campaigns, and managing budgets to achieve performance and growth targets. The role includes audience research, ad creative coordination, A/B testing of creatives and copy, and continuous performance analysis using Meta Ads Manager and related analytics tools.

The Meta Ad

Executive will collaborate closely with the marketing, design, and e-commerce teams to align campaigns with brand messaging, product launches,



and seasonal promotions. Daily responsibilities also include reporting on key metrics, identifying optimization opportunities, and staying updated on platform policies and best practices for D2C brands.

Qualifications

- Proficiency in Meta Ads Manager and related tools, including campaign setup, targeting, budgeting, and performance optimization for D2C brands.
- Strong skills in performance marketing, including CPC/CPA optimization, ROAS tracking, funnel analysis, and understanding of Pixel and conversion tracking.
- Experience in audience research, segmentation, and remarketing strategies, with the ability to design and test custom and lookalike audiences.
- Ability to collaborate on ad creatives and copy, working with design and content teams to develop compelling visual and written assets.
- Analytical mindset with solid skills in data interpretation, reporting, and the use of analytics tools (e.g., Meta Insights, Google Analytics) to drive decisions.
- Good understanding of D2C e-commerce dynamics, product positioning, and customer journey optimization within online marketplaces and brand websites.
- Strong communication, time management, and organizational skills, with the ability to manage multiple campaigns and deadlines in a quick-paced environment.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in digital marketing for e-commerce or D2C brands is preferred.

📌 Meta ad ExecutiveC Only) (Noida)
🏢 Subyarth Craft
📍 Noida