ROLE OVERVIEW
We are seeking an analytical, growth-focused Performance Marketing qualified to take charge of our paid media acquisition channels. In this role, you will lead the strategic vision, media planning, and full-funnel growth trajectory across Meta, Google, programmatic, and emerging digital platforms.

Please note: Day-to-day tactical campaign setup and ad operations are executed by our external performance marketing agency. Your core mandate is not platform-level button pushing; it is partnering with the agency, directing their media allocations, driving creative iteration pipelines, and translating business goals into scalable, profitable acquisition.

ROLE DESCRIPTION

Agency Collaboration & Media Governance: Partner with our appointed performance marketing agency end-to-end; set clear monthly/quarterly targets, steer tactical campaign roadmaps, and review their execution across Google (Search, PMax) and Meta.
Full-Funnel Growth & Media Planning: Formulate paid acquisition strategies across upper-funnel intent capture and lower-funnel conversions,



ensuring optimal budget deployment to lower blended CAC and scale revenue.
Targeting & Segmentation Frameworks: Guide agency partners on audience tiering, intent-based cohort targeting, and placement strategies across customer touchpoints.
Creative Pipeline & Angle Discovery: Collaborate with in-house brand and creative teams to feed the agency high-converting visual hooks, static/video variants, and messaging concepts for rapid iteration loops.
Testing & Conversion Optimization: Define experimentation roadmaps for the agency to execute—covering bidding models, audience splits, and landing page flows to systematically improve on-site conversion efficiency.
Attribution & Infrastructure QA: Audit tracking hygiene across GA4, Google Tag Manager (GTM), and Meta Conversion API (CAPI), ensuring pristine data capture across user journeys.
Commercial Diagnostics & Reporting: Evaluate agency performance reports with

📌 Performance Marketing Specialist (Mumbai)
🏢 Just In Time
📍 Mumbai