Job Title: Performance Marketing Manager

Department: Marketing
Reports To: Head of Digital Marketing
Location: KR Mangalam Head Office, Recent Delhi (Near Chhatarpur Metro Station)
Company: KR Mangalam University

Job Summary
We are looking for a Performance Marketing Manager to own and scale our paid digital acquisition efforts across platforms such as Google Ads, Meta (Facebook/Instagram), and other performance channels. This role is directly accountable for driving high-quality leads and admissions outcomes, not just traffic or clicks.
The ideal candidate has strong hands-on experience in performance marketing, understands full-funnel optimization in an education or high-consideration domain, and can work closely with admissions, content, and design teams to continuously improve ROI.

Key Responsibilities

Performance & Growth Ownership
Own end-to-end performance marketing for student acquisition across UG, PG, and other programmes.
Drive outcomes across the funnel: CPL, lead quality, conversion to application, and enrolments.




Plan and manage monthly and quarterly paid media budgets with clear ROI targets.

Paid Media Execution
Lead campaign strategy, setup, execution, and optimization across Google Ads (Search, Display, YouTube), Meta Ads, and other relevant platforms.
Conduct structured keyword research, audience segmentation, and intent-based targeting.
Continuously optimize bids, creatives, landing pages, and funnels to improve efficiency.

Creative & Landing Page Optimization
Work with content and design teams to develop high-converting ad creatives and landing pages.
Guide messaging based on programme USP, intake cycle, competitive positioning, and audience intent.
Run systematic A/B tests on creatives, copy, landing pages, and offers.

Data, Analytics & Reporting
Track and analyze campaign performance using Google Ads, Google Analytics, CRM dashboards, and attribution tools.
Build clear weekly and monthly performance reports focused on outcomes, insights, an

📌 PPC Manager (New Delhi)
🏢 K.R. Mangalam University
📍 New Delhi