About The Company

Abbott Laboratories is a global healthcare leader dedicated to advancing medical science and improving health outcomes worldwide. With a rich history of innovation and a commitment to quality, Abbott offers a diverse range of products spanning diagnostics, medical devices, nutrition, and branded generic medicines. The company prides itself on its patient-centric approach, leveraging cutting-edge technology and scientific expertise to develop solutions that address some of the most pressing health challenges.

Abbott's global presence and commitment to research and development enable it to deliver impactful healthcare solutions that enhance the quality of life for millions of people across different regions.

About The Role The Product Champion role at Abbott Laboratories is a strategic and dynamic position responsible for leading the marketing and sales initiatives of the company's entire product portfolio across multiple therapy areas. This role involves developing comprehensive brand plans, executing marketing strategies, and ensuring the alignment of tactical activities with overall business objectives. The incumbent will serve as a key liaison between sales, marketing, and other stakeholders, ensuring effective communication of product advantages and driving market penetration.

The role requires a proactive approach to market analysis, customer engagement, and product lifecycle management to maximize profitability and market share.

The Product

Champion will also oversee new product introductions, manage marketing budgets, and lead market research efforts to inform strategic decisions, all while fostering strong relationships with key opinion leaders and customers.

Qualifications The ideal candidate will possess a tertiary qualification in Health Sciences, Business Sciences, or a related field. Additional certifications or training in marketing, such as IMM or other commercial qualifications, will be considered advantageous. Candidates should have a minimum of 3-5 years of relevant experience in pharmaceutical sales and brand management,



with exposure to multiple brands and cross-geographical markets being highly desirable.

A strong understanding of the pharmaceutical industry, distribution channels, and therapeutic areas is essential. The candidate must demonstrate excellent strategic planning, communication, and analytical skills, along with proficiency in computer applications such as Excel, PowerPoint, Word, and Outlook. Sound financial acumen and a thorough understanding of quality and compliance standards are also required.

Responsibilities The responsibilities of this role are comprehensive and include the following:

- Effectively communicate product benefits and value propositions to stakeholders across the private and public sectors, ensuring clear and compelling messaging.
- Prepare and present annual marketing business plans and brand strategies that align with corporate objectives and market dynamics.
- Develop strategic product directions and execute tactical plans within specified timelines, monitoring and measuring performance through qualitative and quantitative metrics.
- Maintain and nurture relationships with key customers and opinion leaders to optimize product performance and support strategic objectives.
- Enhance the product knowledge of the sales team through ongoing training and updates, ensuring they remain informed about product features, competitors, and therapeutic developments.
- Achieve sales targets, increase market share, and improve profitability across the assigned product portfolio.
- Manage promotional budgets effectively, ensuring optimal allocation of resources to maximize impact and return on investment.
- Oversee the new product introduction process, including planning, execution, and post-launch evaluation, ensuring compliance with internal approval processes.




- Coordinate product launches, including healthcare professional education, promotional activities, stock management, and event organization.
- Collaborate with demand planning and logistics teams to generate accurate monthly forecasts, considering sales projections and market trends.
- Conduct and oversee market research, surveys, and sales trend analysis using tools such as IMS, Impact RX, and internal reports to identify customer needs and market opportunities.
- Engage in regular fieldwork with sales representatives, monitoring plan implementation, identifying new opportunities, and gathering market intelligence.
- Manage third-party relationships related to in-licensing or out-licensing agreements, ensuring contractual obligations are met and strategic goals are achieved.

Benefits Abbott Laboratories offers a competitive benefits package designed to support the well-being and professional growth of its employees. This includes comprehensive health insurance, retirement savings plans, and paid time off. Employees have access to ongoing training and development programs to enhance their skills and career progression. The company fosters a collaborative and inclusive work environment, encouraging innovation and diversity. Additional benefits may include performance-based incentives, employee assistance programs, and opportunities for international exposure and mobility, supporting a balanced and fulfilling professional life.

Equal Opportunity

Abbott Laboratories is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We believe in creating an environment where all employees are valued and respected, regardless of race, gender, age, religion, sexual orientation, disability, or any other characteristic protected by law. We are dedicated to providing equal employment opportunities and ensuring that our hiring, promotion, and development practices are fair and equitable.

Our commitment extends to promoting a culture of inclusion where every individual can thrive and contribute to our shared success.

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