About The Company

Abbott Laboratories is a global healthcare leader dedicated to improving health and well-being through innovative medical products and solutions. With a rich history spanning over a century, Abbott has established itself as a trusted name in the pharmaceutical, diagnostic, and medical device industries. The company operates in numerous countries worldwide, focusing on delivering high-quality, accessible healthcare products that meet the diverse needs of patients and healthcare professionals.

Abbott's commitment to innovation, research, and development drives its mission to improve health outcomes and enhance the quality of life for people everywhere.

About The Role The Product Champion role at Abbott Laboratories is a strategic position responsible for leading the sales and marketing efforts for the company's entire product portfolio across multiple therapy areas. This role involves developing and executing comprehensive brand plans aimed at maximizing market share, profitability, and revenue growth. The ideal candidate will possess a deep understanding of the healthcare industry, excellent communication skills, and a proactive approach to market analysis and customer engagement.

The role demands a blend of strategic thinking, operational execution, and cross-functional collaboration to ensure the successful promotion and positioning of Abbott’s products in both private and public sector markets.

Qualifications The ideal candidate should hold a tertiary qualification in Health Sciences, Business Sciences, or an equivalent field. Additional certifications or training in Marketing, IMM, or other commercial disciplines will be considered advantageous. A minimum of 3-5 years of relevant experience in pharmaceutical sales and brand management is required.





Experience handling multiple brands across different therapy areas and exposure to cross-geographical markets will be an added benefit. Candidates must demonstrate strong managerial competencies, strategic planning capabilities, and proficiency in forecasting and budgeting.

Responsibilities

- Effectively communicate the benefits of Abbott products to all relevant stakeholders within the value chain, including private and public sector clients.
- Prepare and present annual marketing business plans and brand strategies tailored to each product, ensuring alignment with corporate objectives.
- Provide strategic direction for products and develop tactical plans to achieve targeted outcomes, measuring success through quantitative and qualitative metrics.
- Maintain key relationships with customers and opinion leaders to optimize product performance and gather insights for future strategies.
- Continuously update and enhance product knowledge among sales teams, keeping abreast of competitor activities and therapeutic developments.
- Achieve sales targets, expand market share, and increase profitability for assigned products, ensuring market penetration aligns with company goals.
- Manage promotional budgets effectively, controlling expenditure while maximizing impact.
- Oversee the New Product Introduction (NPI) process, including the development and approval of marketing collaterals and launch plans.
- Plan and execute product launches,



including healthcare professional education, promotional activities, and logistics coordination.
- Collaborate with Demand Planning and Logistics teams to generate accurate monthly forecasts, including sales projections and market intelligence data.
- Conduct market research and analyze sales trends utilizing available tools such as IMS, Impact RX, and internal reports to inform strategic decisions.
- Engage in regular fieldwork with sales representatives to monitor plan execution, identify opportunities, and gather market intelligence.
- Manage third-party relationships, ensuring contractual obligations are met, especially for licensed or out-licensed products.

Benefits Abbott Laboratories offers a comprehensive benefits package designed to support the well-being and professional growth of its employees. This includes competitive salary packages, health insurance coverage, retirement plans, and paid time off. Employees also have access to continuous learning opportunities, leadership development programs, and a collaborative work environment that fosters innovation and teamwork. Abbott values work-life balance and provides flexible working arrangements where applicable. Additionally, employees benefit from being part of a global organization committed to making a positive impact on healthcare worldwide.

Equal Prospect

Abbott Laboratories is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, color, religion, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that fostering a diverse workforce enhances our ability to innovate and better serve our global community.

📌 Marketing Planning Manager (India)
🏢 FetchJobs.co
📍 India