Company Description DExpressway helps B2B companies turn fragmented marketing into predictable revenue by aligning creative, CRM, and workflows around pipeline growth. The company specializes in building pipeline-ready creative, high-converting landing pages, and ad experiences that speak clearly to tech buyers. DExpressway also optimizes CRM structures, lead routing, and lifecycle flows to reduce junk data and increase qualified opportunities.

Through streamlined revenue workflows, the team automates handoffs, removes duplicates, and improves sales velocity so more leads turn into demos and closed deals. The environment is focused on practical, data-driven solutions without unnecessary tech complexity.

Role Description The Marketing Operations Executive will manage and optimize day-to-day marketing processes to ensure smooth lead flow from first touch to sales handoff in a full-time, hybrid role based in Mumbai, with some work-from-home flexibility.

Responsibilities include coordinating campaign execution, maintaining and improving CRM and marketing automation workflows, and ensuring accurate lead routing and data hygiene across systems. The role involves monitoring performance metrics, preparing regular reports on pipeline and campaign effectiveness,



and collaborating with sales and creative teams to refine targeting, messaging, and processes. The Executive will also support market research, help structure landing page and form experiments, and contribute to continuous improvements that increase marketing-sourced qualified leads.

Qualifications

- Strong market planning and marketing skills to design and execute structured, measurable campaigns.
- Ability to conduct market research and analyze data to inform segmentation, positioning, and pipeline strategy.
- Effective communication skills to collaborate with cross-functional teams and present insights clearly.
- Understanding of sales processes and alignment between marketing and sales to improve lead quality and conversion.
- Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, or similar) and basic data management.
- Comfort with tracking KPIs, building dashboards, and using analytics tools to guide decisions.
- Detail-oriented, process-focused mindset with the ability to manage multiple projects in a quick-paced environment.
- Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience.

📌 Marketing Operations Executive (India)
🏢 DExpressway
📍 India