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- Job Details at a Glance ?
- Location Bengaluru, Karnataka, India ?
- Company G2 ?

Experience 2-3 years ?
- Qualification Any Graduate ?
- Eligible Batch 2023, 2024, 2025, 2026 ?
- Job Type Full Time ?

Salary ₹6–₹10 LPA ?
- Industry Marketing ?

Key Skills Marketo Asana Salesforce AI productivity tools Marketing Campaign Operations Specialist at G2 —
- Full Details &

How to Apply G2 is seeking a Marketing Campaign Operations Specialist in Bengaluru, Karnataka, India , where you'll leverage tools like Marketo and Salesforce to drive impactful marketing campaigns. This role offers a unique chance to work with cutting-edge AI productivity tools, enhancing your skill set in a competitive job market. The demand for skilled marketing operations professionals is rising as companies increasingly rely on data-driven strategies to enhance customer engagement.

This specific Marketing Campaign Operations Specialist role is crucial as it directly influences the effectiveness of marketing campaigns, impacting lead generation and customer acquisition metrics. As businesses pivot towards more analytical approaches, your expertise will be invaluable. G2 , founded in 2012 , has grown to over 1,000 employees and is recognized as a leader in the marketing technology space.

The company’s commitment to innovation makes it an ideal environment for aspiring marketing professionals. With a culture that fosters collaboration and creativity, G2 is a notable player in the competitive landscape of Bengaluru, Karnataka, India jobs

- We encourage 2023, 2024, 2025, 2026 graduates and Any Graduate with 2-3 years experience to apply. This position offers a competitive salary ranging from ₹6–₹10 LPA , making it an attractive option for those looking to advance their careers in marketing operations. In this role, you will gain hands-on experience with essential tools like Asana , Marketo , and Salesforce , setting you apart from peers in traditional marketing roles. The exposure to AI productivity tools will not only enhance your current skill set but also open doors to future opportunities in the marketing field. ?
- Role Difficulty: Medium | Competition Level: Medium | Fresher Friendly: Yes NexisGrow.com features this opportunity as part of its curated non-tech job listings. All details are sourced from the official job posting. Apply online before the chance closes. Job Role &

Responsibilities The Marketing Campaign Operations Specialist at G2 is pivotal in executing marketing campaigns that drive measurable results and align with sales objectives through precise operational management. Execute marketing campaigns using Marketo to ensure timely delivery and adherence to quality standards, enhancing overall campaign effectiveness.

Utilize

Asana for workflow management, ensuring all campaign tasks are tracked and completed efficiently, leading to improved project timelines. Collaborate with the sales team to align marketing efforts with sales objectives, utilizing insights from Salesforce to enhance campaign strategies. Analyze campaign performance metrics using AI productivity tools to identify areas for improvement and optimize future campaigns effectively.

Take ownership of campaign documentation, ensuring all processes are well-documented for future reference and quality assurance. Prepare detailed reports on campaign outcomes, communicating insights to stakeholders for strategic decision-making and continuous improvement. Troubleshoot campaign issues and provide solutions to enhance user experience and campaign effectiveness, leveraging Marketo functionalities.

This role fosters an ownership culture, allowing specialists to directly impact campaign success and contribute to the overall growth of G2

- Required Skills &

- Technical Competencies The ideal candidate for the Marketing Campaign Operations Specialist role at G2 must possess a robust skill set tailored to executing and managing marketing campaigns effectively.

Technical Skills

Marketo — advanced — essential for executing and managing marketing campaigns, requiring proficiency in automation features to enhance campaign efficiency. Asana — intermediate — used for project management, ensuring tasks are organized and deadlines are met efficiently throughout the campaign lifecycle. Salesforce — intermediate — critical for tracking leads and customer interactions, requiring familiarity with CRM functionalities to align marketing and sales efforts.

AI productivity tools — intermediate — utilized to streamline workflows and enhance productivity, essential for modern marketing operations and campaign execution. Quality assurance skills — intermediate — evaluated through the ability to maintain high standards in campaign execution and documentation, ensuring quality outcomes. When showcasing these technical skills in your resume or interview, emphasize specific projects or experiences where you effectively utilized these tools to achieve measurable results.





Eligibility Criteria

This role is designed for graduates eager to apply their skills in marketing operations and contribute to impactful campaigns at G2

- Any graduate is eligible, as diverse educational backgrounds can bring unique perspectives to marketing operations. Candidates from the 2023 , 2024 , 2025 , and 2026 batches are encouraged to apply, allowing fresh talent to enter the industry. 2-3 years of experience is preferred, but freshers with relevant internships or projects may also be considered. A minimum academic performance of 60% is expected to ensure a strong foundational knowledge.

Having a portfolio or GitHub showcasing relevant projects can provide a competitive edge in the application process. Documentation &

- Portfolio Requirements Ensure your resume is formatted clearly, including your educational background, relevant experience, and a link to your portfolio or GitHub showcasing your projects.

Pro tip: Highlight specific campaigns or projects where you utilized Marketo and Salesforce to demonstrate your hands-on experience and impact.

Salary for Marketing Campaign Operations Specialist at G2 ?

Compensation ₹6–₹10 LPA The advertised compensation for the Marketing Campaign Operations Specialist role at G2 is ₹6–₹10 LPA

- The exact in-hand figure and any additional components are confirmed by the company during the offer or HR discussion stage.

Recommended

Courses &

- Preparation Tips for Marketing Campaign Operations Specialist Upskilling with the right resources significantly enhances your chances of selection for this specific role by aligning your skills with industry demands.

Recommended

Courses &
- Resources MS Office —
- Proficiency in MS Office is essential for managing campaign documentation and reporting.

Communication

Skills —
- Solid communication is crucial for effective cross-functional collaboration in marketing campaigns. Boost your profile with relevant certifications at NexisGrow GetCertified — strengthen your application before you apply.

Common

Mistakes to Avoid ❌

- Failing to tailor the resume —
- Highlight relevant skills for marketing operations to avoid rejection. ❌
- Neglecting specific tools —
- Showcase experience with Marketo or Salesforce to strengthen your application. ❌
- Overloading with generic phrases —
- Use specific achievements instead of vague statements to enhance qualifications. ❌
- Ignoring formatting and clarity —
- Ensure your resume is easy to read for hiring managers. ❌
- Submitting without proofreading —
- Check for errors to avoid creating a negative impression. ❌
- Not preparing for technical questions —
- Be ready for inquiries related to campaign management tools.

Before You

Apply —
- Checklist ✅
- Research G2 and its marketing operations to understand the company culture and expectations. ✅
- Update your resume to reflect relevant skills and experiences tailored to the . ✅
- Prepare a cover letter that highlights your interest in marketing and specific interest in G2 . ✅
- Gather any supporting documents, such as portfolios or references, to strengthen your application. ✅
- Ensure your LinkedIn profile is up-to-date and aligns with your resume. ✅
- Practice common interview questions related to marketing operations and campaign management. ✅
- Set reminders for application deadlines to ensure timely submission. ✅
- Follow up on your application status after submission to express continued interest.

Resume

Tailoring &
- ATS Keywords for Marketing Campaign Operations Specialist Optimizing your resume for ATS is crucial for increasing visibility and ensuring your application gets noticed for this role. ATS Keywords to Include Marketing Campaign Operations Marketo Asana Salesforce Demand Generation Workflow Management Quality Assurance UTM Tracking Campaign Documentation Troubleshooting AI Productivity Tools Cross-Functional Collaboration Resume Tips for This Role Highlight specific experience with Marketo and Salesforce to demonstrate relevant technical skills. Emphasize any project management experience using Asana or similar tools to showcase organizational abilities. Include any relevant internships or projects that align with campaign operations to strengthen your application. Optimize your resume for ATS by including keywords from the to increase visibility. Avoid including unrelated work experience that does not pertain to marketing or campaign operations. Build an ATS-optimized resume for this role using NexisGrow Resume Builder — free for all job seekers.

Pro Tip:



Avoid including unrelated personal interests or experiences that do not enhance your qualifications for this role.

How to Apply for Marketing Campaign Operations Specialist at G2 Apply Now —

- G2 Visit the G2 careers page and locate the Marketing Campaign Operations Specialist listing. Upload your resume, ensuring it is tailored to the . Fill out the application form accurately, highlighting relevant experiences. After submission, expect a confirmation email regarding your application status. Use the application tracking system to monitor your application progress. Applications reviewed on a rolling basis — early submission recommended.

Apply

Now —
- G2 NexisGrow.com does not charge any fees for job applications. G2 G2 was founded in 2012 in Chicago and has since expanded to operate in over 100 countries , with a significant presence in Bengaluru, Karnataka
- The company has grown rapidly, now serving millions of users globally, which underscores its impact in the marketing industry. With a focus on user-generated content, G2 has become a trusted resource for businesses seeking software solutions. The core offering of G2 is its software review platform, which includes features like G2 Crowd and G2 Track
- These platforms enable businesses to make informed decisions based on authentic user feedback. Additionally, G2 leverages advanced analytics to provide insights that help organizations optimize their software investments. G2 fosters a culture of transparency and innovation, reflected in its impressive Glassdoor rating of 4.5 stars
- The company actively promotes employee engagement through various programs, including mentorship initiatives and professional development workshops. This commitment to employee satisfaction has earned G2 recognition as one of the best workplaces in the marketing sector. Recently, G2 secured $157 million in funding to enhance its product offerings and expand its global reach. This investment will support the development of new features and technologies, positioning G2 for continued growth in the competitive landscape of software reviews. The funding reflects the company's robust growth trajectory and commitment to innovation. For freshers in marketing, G2 offers a unique career launchpad, providing exposure to cutting-edge marketing technologies such as Marketo and Salesforce
- The opportunity to learn from industry leaders and engage with advanced AI productivity tools makes G2 an ideal workplace for skill development and career advancement.

Company Details Industry Marketing Location

Bengaluru, Karnataka, India Connect With Us Careers Apply Now Website ? jobs.ashbyhq.com Frequently Asked Questions Interview

- Role
- Salary
- Growth ? Who can apply for Marketing Campaign Operations Specialist at G2?

Eligibility

Tap to expand + Answer Candidates with Any Graduate and 2-3 years experience are eligible.

Eligible batches: 2023, 2024, 2025, 2026. ? What skills are most important for this role?

Skills Tap to expand + Answer Key skills: Marketo, Asana, Salesforce, AI productivity tools. Strong fundamentals and practical project experience matter most. ? What is the salary for this position?

Salary Tap to expand + Answer Compensation: ₹6–₹10 LPA. Final offer depends on skills, experience, and interview performance. ? What is the interview process at G2?

Interview

Tap to expand + Answer Typically: Resume shortlisting →

- Online test →
- Technical interview(s) →
- HR round. ? Is this role remote, hybrid, or onsite?

Work Mode

Tap to expand + Answer Work mode varies by team. Confirm with HR during recruitment. ? What is the career growth path from this role?

Growth

Tap to expand + Answer Structured appraisals every 6–12 months. Senior roles accessible within 12–18 months based on performance. ? How do I apply?

Application

Tap to expand + Answer Apply via the official link in How to Apply section.

Highlight: Marketo, Asana, Salesforce, AI productivity tools. ? Is there a probation period?

Probation

Tap to expand + Answer Standard 3–6 months probation. Confirmation follows successful completion. ? How to prepare for the Marketing Campaign Operations Specialist interview?

Preparation

Tap to expand + Answer (1) Core concepts of Marketo, Asana, Salesforce, AI productivity tools, (2) 2–3 project walkthroughs, (3) Problem-solving, (4) G2 research, (5) Clear communication. ? What is the work culture like at G2?

Culture

Tap to expand + Answer Research on LinkedIn and Glassdoor for authentic employee reviews. NexisGrow.com features only verified employers. ?

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