? We’re Hiring: Marketing & Content Strategy Intern | Hygena

At Hygena, we’re building India’s first hygiene brand designed specifically for bikers and riders.

We’re looking for someone who doesn’t just want to create content — but wants to build the marketing strategy behind a fast-growing D2C brand.

What you’ll own

You’ll take ownership of Hygena’s content and social media strategy across Instagram, LinkedIn, X and other relevant channels.

Your responsibilities will include

- Building and managing the overall content strategy and content calendar
- Defining content pillars, themes and formats for different platforms
- Ideating content based on the brand, target audience, trends and business objectives
- Developing concepts, hooks, scripts and detailed content briefs
- Planning and coordinating founder-led content
- Working with the founder to take content from idea → shoot → raw footage → final execution → publishing
- Ensuring consistency in Hygena’s brand voice, storytelling and visual communication
- Understanding platform-specific content formats and adapting content accordingly
- Tracking content performance and using insights to improve the strategy
- Continuously experimenting with new content formats, trends and growth opportunities

Who we’re looking for

We’re looking for someone who:

- Is pursuing or has recently completed a degree from a Tier 1 or Tier 2 college
- Has a genuine passion for marketing, content and brand building
- Has a genuine passion for biking,



motorcycles and rider culture
- Wants to be part of the foundational team of an early-stage D2C startup and build something from the ground up
- Thinks strategically, has a strong creative instinct and understands social media beyond simply posting content
- Has a strong sense of storytelling and knows what makes content engaging
- Can take ownership, work independently and is comfortable working directly with the founder
- Is proactive, curious and willing to experiment, learn and take initiative

Video editing skills are a solid plus, but not mandatory. Our priority is someone who can think through marketing strategy, content and execution.

Why Hygena?

This isn’t a role where you’ll be given a content calendar and asked to execute it.

You’ll get the opportunity to help build the marketing engine of an early-stage D2C brand from the ground up, work directly with the founder, experiment with ideas and see your work go live across multiple platforms.

If you’re passionate about bikes, brands, social media and building things from scratch, this could be a great opportunity to get hands-on startup experience.

? Location: Remote

? Role: Marketing & Content Strategy Intern

⏱️ Work: 5 hours/day

? Stipend: ₹5,000/month initially

? Growth: Role and stipend can be revised based on performance

Apply with your CV and examples of content, campaigns or social media work you’ve created/worked on, if available.

📌 Marketing & Content Strategy Intern (India)
🏢 Hygena
📍 India