Company: NuminX

Location: Mumbai, Maharashtra

Work Mode: On-site | Full time

Experience: 1–3 Years

NuminX is building an institutional-grade digital asset management platform focused on providing investors with structured, transparent and professionally managed exposure to digital assets.

We are looking for a Web3 Marketing & Sales Associate to own and scale NuminX’s digital presence, brand communication and investor lead-generation initiatives.

This is a hands-on role at the intersection of digital asset management, Web3, marketing and sales. The ideal candidate understands crypto markets but can communicate with the credibility and discipline expected of a financial services brand.

Key Responsibilities

Brand, Content & Social Media

- Manage NuminX’s presence across LinkedIn, X and other relevant digital channels such as Instagram and Telegram.
- Develop and execute the content calendar covering market insights, investor education, product communication and thought leadership via blogs, videos and collaborations.
- Create compelling content around Bitcoin, Ethereum, digital asset investing, portfolio allocation and institutional adoption
- Maintain a consistent, premium and institutional brand voice across all communication

PR & Communications

- Coordinate end-to-end PR initiatives, including media outreach, press releases and founder/company positioning
- Build relationships with relevant financial, fintech, Web3 and business media
- Identify opportunities for interviews, podcasts, events and thought-leadership placements
- Work with external PR agencies and partners where required

Lead Generation & Sales

- Use LinkedIn Sales Navigator and other prospecting tools to identify and engage potential investors, wealth managers, family offices,



distributors and strategic partners
- Build and maintain structured prospect databases and lead-generation funnels
- Execute outbound campaigns across LinkedIn and email
- Qualify inbound and outbound leads and coordinate meetings for the founding/business development team
- Track outreach, follow-ups and conversion metrics through CRM systems

Performance & Growth Marketing

- Plan and manage targeted paid campaigns across relevant digital platforms
- Build campaigns focused on brand awareness, investor education and qualified lead generation
- Monitor CAC, CPL, conversion rates, engagement and campaign ROI
- Experiment with new acquisition channels while maintaining the positioning expected of an asset management brand

What We’re Looking For

- 1–3 years of experience in Web3, crypto, fintech, asset management, wealth management or financial services marketing
- Strong understanding of Bitcoin, Ethereum, digital assets and the broader Web3 ecosystem
- Hands-on experience with LinkedIn Sales Navigator, social media management, lead generation and digital marketing
- Excellent written and verbal communication skills
- Ability to translate complex digital-asset concepts into simple, credible investor communication
- Strong understanding of performance marketing and analytics
- Entrepreneurial mindset and ability to operate in a fast-moving startup environment
- Good working knowledge of AI tools such as ChatGPT, Claude and other generative AI platforms, with the ability to leverage them for content creation, market research, prospecting, campaign ideation, analytics and workflow automation.

Experience working with an asset manager, wealth-tech platform, crypto investment platform, exchange, fintech or Web3 startup will be strongly preferred.

📌 Marketing Associate (Mumbai)
🏢 NuminX
📍 Mumbai