Job Description B. Experience Centres & Strategic Partner Activation C. Experiential Marketing, BTL & Influencer Engagement D. Events, Exhibitions & Brand Experiences E. Agency, Vendor & Budget Management F. Data, Measurement & Trade Marketing Dashboard G. Cross-functional Leadership

Trade Marketing & Retail Excellence
Own the annual Trade Marketing strategy and calendar, aligned to business priorities, brand strategy, product launches, scheme calendars and regional market opportunities.
Develop the retail visibility strategy across Retail, Experience Centres and other relevant channels, including POSM, in-shop branding, display systems, outdoor branding and retail experience assets.
Define differentiated retail interventions by outlet/customer segment and ensure the POSM mix reflects priority categories, new launches and premiumization objectives.
Drive deployment and compliance of retail assets through the sales network; identify gaps through market visits, audits and data and close them with transparent action plans.




Develop scalable retail toolkits and standards that improve counter share, shelf/display presence, shopper navigation and brand consistency.
Partner with Sales to identify high-potential outlets and markets where focused trade interventions can unlock incremental throughput, visibility or premium mix.
Build and manage an engagement calendar for Legrand’s Experience Centres (Studios/ ZIPs)
Improve the overall customer and shopper experience through displays, demonstrations, experiences, launch programs and partner-specific activations.
Develop programs that support incremental sales, lead generation, conversion and premiumization
Create post-activation measurement frameworks linking activity to sales uplift, leads/funnel movement, conversion and partner performance.
Own the BTL and experiential activation calendar across electricians, retailers, architects, dealers and other relevant influencers/decision-makers.
Develop concepts and execution frameworks fo

📌 Group Manager (Mumbai)
🏢 Legrand
📍 Mumbai