Manager – Channel Marketing

Location : Corporate Office

5 - 7 years in channel/trade marketing.

Roles and responsibilities

Responsible for strategizing, planning, and executing marketing initiatives across channels (Bank of Baroda, Union

Bank, Agency, RRBs, CSC, Direct &

- Digital), ensuring impactful product launches, effective sales enablement, and high-quality production delivery.

Strategic &

- Planning

 Create and implement annual/quarterly channel marketing calendars aligned with business goals.

 Drive marketing campaigns in collaboration with Distribution Heads, KAMs, and Partner teams.

 Review campaign performance monthly and recommend necessary optimizations.

 Lead go-to-market strategies for product launches.

Creative &

- Communication

 Develop effective marketing collaterals (sales tools, contests, AVs, launch decks).

 Ensure adherence to brand and IRDAI guidelines.

 Translate product features into simple, persuasive communication.

 Manage briefs from sales teams for new/existing products or relationships.

Execution &

- Production

 Execute all marketing initiatives as per the calendar.

 Deliver collaterals to sales teams on time.

 Plan and run co-branded campaigns with bank partners.

 Oversee production of collaterals, mementoes, event branding, etc.

 Liaise with vendors for printing, fabrication, and ensure quality and timely delivery.

 MBA in Marketing or related field

- What are the role's deliverables/goals?





 Timely rollout of campaigns and collaterals.

 New marketing ideas contributing to business growth.

 Zero-defect production output and timely vendor deliveries.

 Effective support for product launches across channels.

 High stakeholder satisfaction (Sales, Partners, Vendors).

Confidential

Work Experience

 5 - 7 years in channel/trade marketing.

Experience in production coordination is a plus.

Required Skills

 Campaign execution and coordination

 Vendor & production management

 Marketing communication

 Project management

 MS Office: design tools familiarity is a plus

 Strong interpersonal and presentation skills

 Ability to work in a quick-paced, cross-functional environment

Competencies

 Strategic Thinking: Ability to align marketing initiatives with business goals and partner strategies

 Execution Excellence: Strong focus on timely delivery, zero-defect output, and campaign rollout

 Creative Problem Solving: Innovating marketing ideas that drive business growth

 Stakeholder Management: Building trust and satisfaction across Sales, Partners, and Vendors

 Communication Skills: Translating complex product features into simple, persuasive messaging

 Collaboration: Working effectively across cross-functional teams and partner ecosystems

 Attention to Detail: Ensuring brand and regulatory compliance in all marketing outputs

 Agility: Thriving in a fast-paced, dynamic environment with multiple priorities

📌 Manager Marketing (Maharashtra)
🏢 Skywings Advisors
📍 Maharashtra