Key Responsibilities

Create, edit, and proofread high-quality, original content that is accurate, well-researched, engaging, and aligned with brand guidelines and business objectives.

Develop content across multiple formats, including blogs, social media posts, advertisements, landing pages, marketing campaigns, and other digital content.

Translate marketing ideas and business objectives into compelling content tailored to different platforms and target audiences.

Adapt writing styles, tone, and messaging to effectively communicate with diverse audiences and demographics.

Develop compelling ad copy, landing-page content, campaign messaging, and promotional content that drives engagement and conversions.

Manage and execute basic on-page and off-page SEO activities to support website visibility and organic search performance.

Define and maintain consistent brand voice, messaging, and communication standards across external channels.

Collaborate closely with designers, marketers, and other internal teams to develop social media creatives, videos, campaigns,



and other branded content.

Develop and maintain editorial and social media content calendars to ensure consistent and timely content publishing.

Research industry trends, competitor activities, emerging content formats, and best practices across various platforms and channels.

Identify and capitalize on trending topics, content patterns, and emerging opportunities to create timely and engaging content.

Track, analyze, and report social media and content performance metrics, including traffic, impressions, engagement, conversion rates, and other relevant KPIs.

Work closely with cross-functional teams to ensure content accurately represents the company's products, services, values, and brand identity.

Take ownership of content projects from ideation and research through writing, editing, optimization, and final delivery.

Consistently meet deadlines while maintaining high standards of quality, accuracy,

📌 Technical Content Writer (India)
🏢 ExpansionJS
📍 India