Role: Performance Marketing Specialist
Job Location: Sajay Business Hub, M.V.Road, Andheri (East) - 400069
Experience: 3-4 years of experience in Performance Marketing (Google Ads, Meta Ads & Affiliate)

Role Description:
Performance Marketing & User Acquisition
Plan and execute paid campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), YouTube, LinkedIn, Programmatic & Affiliate channels
Drive app installs, account openings, lead generation, and customer activation at optimized CAC.
Manage campaign budgets and ensure maximum ROI on marketing spends.
Scale campaigns while maintaining efficiency metrics.

Agency Management & Monitoring
Coordinate and work closely with external performance marketing agencies.
Monitor agency performance, campaign execution, and delivery timelines.
Review campaign reports, optimizations, and media spends regularly.
Ensure agencies are aligned with business goals, brand positioning, and growth targets.
Evaluate agency effectiveness through defined KPIs and performance benchmarks.

Campaign Optimization & Analytics




Monitor campaign performance daily and optimize based on CAC, CPi, ROAS, Conversion Rate, and Retention Metrics
Conduct A/B testing for creatives, landing pages, audiences, and messaging.
Work closely with analytics teams to build attribution and reporting frameworks.
Generate actionable insights using tools like Google Analytics, AppsFlyer, Firebase, Mixpanel, etc.

Creative & Growth Strategy
Coordinate with design and content teams for ad creatives and communication.
Identify current acquisition channels and growth opportunities.
Track competitor campaigns and industry trends.
Build remarketing and customer lifecycle campaigns.

Cross-functional Coordination
Collaborate with product, tech, sales, and CRM teams to improve conversion funnels.
Work closely with product teams to improve onboarding journeys and campaign landing
experiences.

Qualifications
3–4 years of experience in Paid Performance Marketing

📌 Performance Marketing Specialist (Mumbai)
🏢 Ashika Group
📍 Mumbai