Reddit Lead
Pepper helps brands win organic search, AI search, and every organic channel that drives growth. Reddit has quietly become one of the most important of them: it's where buyers go for real opinions, it ranks all over Google, and it's one of the most-cited sources in AI engines like ChatGPT, Perplexity, and Google AI Overviews.
We're looking for a Reddit Lead to own this channel for our customers, building authentic, valuable presence that earns trust, visibility, and demand. If you understand Reddit culture from the inside and know how to show up the right way, this one's for you.
About the role
As Reddit Lead, you'll own Reddit strategy and execution across a set of customer accounts, working inside our Organic Growth pods. You'll decide where each brand should show up, how it should participate, and how Reddit feeds both search visibility and pipeline. You'll have playbooks, AI workflows, and a sharp team behind you.
What you'll do
Own each customer's Reddit strategy: which subreddits matter, how to participate, and what "valuable" looks like
Build authentic presence that adds value to communities: not spam, not obvious marketing
Identify and join the conversations where buyers are already discussing the category, the problem, and the alternatives
Plan and run formats that work on Reddit: genuinely helpful answers, AMAs, founder participation, and well-placed brand content
Use Reddit as a listening engine: surface real customer language, objections, and content ideas for the wider pod
Track what's working and report it clearly to customers
Go deep on Reddit and its role in search
This is the heart of the role:
Understand Reddit culture and the unwritten rules of each community, so brands earn goodwill instead of backlash
Know how Reddit threads rank in Google and get cited by AI engines, and shape participation so our customers show up in both
Build a point of view on community-led growth and how it compounds over time
Balance brand goals with what
📌 Reddit Lead (Mumbai)
🏢 Pepper
📍 Mumbai