About the Role

We are looking for a LinkedIn marketing expert to own and scale our presence on the platform as the primary channel for brand building, thought leadership, and B2B lead generation. This is a hands-on role for someone who can translate a professional-services value proposition into content and campaigns that generate qualified conversations with CFOs, CISOs, audit committees, and finance and technology leaders.

Key Responsibilities

- Build and execute the LinkedIn organic and paid strategy aligned to service lines (Risk Consulting, Cybersecurity and Privacy, Data and AI, Digital Transformation, Business Finance Advisory).
- Manage the company page and ghostwrite / co-create content for founder and leadership personal profiles to establish thought leadership.
- Plan and run a content calendar: posts, carousels, articles, polls, and short-form video, with transparent themes and cadence.
- Design and manage LinkedIn Ads campaigns (Sponsored Content, Message Ads, Lead Gen Forms), including audience targeting, A/B testing, and budget management.
- Build and segment Audience and Account lists for account-based marketing to target industries and decision-maker titles.
- Own the full funnel from impression to marketing-qualified lead, including lead capture, routing, and handoff to business development.
- Track, analyze, and report on KPIs: follower growth, engagement rate, reach,



CTR, cost per lead, MQLs, and pipeline contribution.
- Stay current on LinkedIn algorithm changes, ad formats, and B2B best practices.

Required Qualifications
- 3+ years of B2B marketing experience with a demonstrable focus on LinkedIn (organic and paid).
- Proven track record of growing engagement and generating qualified leads (portfolio or case studies required).
- Hands-on experience with LinkedIn Campaign Manager and Sales Navigator.
- Strong copywriting skills for a professional / executive audience.
- Working knowledge of analytics and reporting (LinkedIn Analytics plus tools like Google Analytics or a CRM).

Preferred Qualifications
- Experience marketing professional services, consulting, SaaS, or financial / technology services.
- Familiarity with ABM strategies and marketing automation tools.
- Basic design ability (Canva / Figma) and short-form video editing.

What Success Looks Like (First 90 Days)
- Published content calendar live and running.
- Company page and leadership profiles optimized.
- First paid campaign launched with baseline CPL established.
- Reporting dashboard in place with agreed KPIs.
- How to Apply: Send your resume, portfolio, and 2 to 3 examples of LinkedIn campaigns or content you have driven results with to [email protected]

📌 LinkedIn Marketing SpecialistB Demand Generation) (Chennai)
🏢 Finstein
📍 Chennai