This role is for one of Weekday’s clients
Salary range: Rs 1000000 - Rs 1800000 (ie INR 10 - 18 LPA)

Min Experience: 5+ years
Location: Pune, Maharashtra, India
JobType: full time
The AVP - Performance Marketing (Paid Media) is a senior strategic leader owning the paid media charter across a portfolio of key client accounts. This role involves setting account-level strategy, owning P&L-linked; performance outcomes, building and scaling a high-performing team, and acting as the primary strategic point of contact for senior client stakeholders. You will shape agency-wide paid media practice, identify new business opportunities, and represent the paid media function in critical client and platform-partner conversations.
Key Responsibilities
Own the strategic direction and performance outcomes for a portfolio of paid search/paid media accounts, ensuring alignment with client business goals and revenue targets.
Serve as the senior strategic point of contact for client leadership, driving trust, retention, and expansion at the relationship level.




Lead quarterly/annual business reviews with senior client stakeholders, translating performance data into business-level strategic recommendations.
Build, mentor, and manage a team of Performance Marketing Managers, Associates, and Senior Associates — driving capability building, performance management, and career development.
Define and institutionalize account strategy frameworks, playbooks, and best practices across the paid media function.
Own P&L; accountability for assigned accounts, including budget efficiency, forecasting, and margin management.
Drive cross-account and cross-channel growth by identifying whitespace within existing clients and partnering with leadership on new business pitches.
Build and maintain strategic relationships with platform partners (Google, Meta, Bing, SA360) to secure early access to betas, features, and co-marketing opportunities.
Set benchmarks for campaign performance, reporting rigor, and QA

📌 AVP - Performance Marketing (Paid Media) (Pune)
🏢 Weekday AI
📍 Pune