Role Title: Lead – Digital Marketing

Role Objective The Lead – Digital Marketing will own Phillip Capital India’s digital marketing team, driving acquisition, lifecycle management, and ROI‑driven campaigns across all digital channels. This role requires strong leadership, agency management, and expertise in both traditional and emerging digital disciplines.

Key Responsibilities

- SEO & SEM: Drive organic visibility and paid campaign performance; publish growth trends and ROI metrics.
- AEO & GEO: Ensure Phillip Capital is cited in AI‑driven answers and generative platforms; monitor share of voice and visibility scores.
- ASO: Optimize mobile trading app visibility, ratings, and downloads.
- ORM: Manage online reputation, customer sentiment, and crisis response.
- Creatives & Communication: Oversee all prospect/customer communication, campaign creatives, and brand messaging consistency.
- Lifecycle Management: Own prospect and customer journey, ensuring CRM integration and personalized engagement.
- ROI & Budget Control: Run ROI‑driven campaigns, manage budgets, and ensure spends align with business objectives.
- MIS & Reporting: Publish dashboards and MIS for management, covering campaign performance, CAC, ROI, and growth trends.
- A/B Testing:



Lead experimentation on campaign pages, creatives, and formats to improve conversion.
- Agency Management: Onboard, manage, and evaluate agencies against KPIs across SEO, SEM, AEO, GEO, ASO, ORM.
- Compliance & Data Privacy: Ensure campaigns comply with DPDP 2023 and data governance standards.
- Martech & AI Adoption: Implement automation, personalization, and AI‑driven optimization tools.

- Key Skills & Competencies

- Solid leadership and team management skills.
- Expertise in digital acquisition channels (SEO, SEM, ASO, AEO, GEO, ORM).
- Proven track record in ROI‑driven marketing and budget ownership.
- Experience with CRM integration and customer lifecycle management.
- Analytical mindset with ability to publish actionable MIS.
- Familiarity with AI‑driven marketing tools and compliance frameworks.
- Excellent communication and creative oversight.

KPIs & Success Metrics
- Customer Acquisition Cost (CAC) and ROI.
- Organic visibility growth (SEO/AEO/GEO).
- App store ranking & ratings (ASO).
- Sentiment score & reputation index (ORM).
- Conversion uplift from A/B testing.
- Agency performance vs KPIs.

📌 Lead – Digital Marketing (Mumbai)
🏢 PhillipCapital India
📍 Mumbai