The Key Account Manager : Modern Trade is responsible for end-to-end management and growth of All Things Baby’s Modern Trade partnership. It involves ownership of the relationship as well as commercial performance of each key account, from negotiating terms of trade, onboarding brands / products to assortment planning, sales growth, account expansion, and ongoing execution.

Each partnership could be digital only, offline only or omni-channel, based on its constitution.

Responsibilities

ACCOUNT MANAGEMENT:

● Business Management: Own execution and growth of each partnership, end-to-end; understand and execute account-specific business priorities; identify opportunities for growth

● Managing External Stakeholders: Serve as the primary point of contact with each partnership on behalf of All Things Baby, as regards all commercial, operational, and business decisions; pro-actively resolve account-level issues and ensure minimal disruption to business

ACCOUNT ONBOARDING:

● Lead negotiations on commercials and terms of trade, including but not limited to product margins, discounts, credit terms, etc.

● Review and optimize commercials periodically basis account performance

BUSINESS GROWTH & EXECUTION:

1. Assortment Planning (Brand & SKU level)

● Plan and recommend the right assortment for each account based on customer profile, category potential, sales performance, and inventory availability

● Regularly review SKU-level performance and recommend additions, deletions, or assortment changes

2.



Brand Promotions & Building Brand Awareness

● Plan and negotiate promotional activities with accounts to drive sales and brand visibility

● Identify opportunities for enhanced visibility, merchandising, campaigns, and brand presence within Modern Trade channels

3. Order Fulfillment

● Coordinate across internal stakeholders (eg. Supply Chain, Finance, Marketing, and Sales Operations) to ensure seamless end-to-end order fulfillment

● Monitor order placement, fulfilment, stock availability, invoicing, payments, and other operational requirements

4. Sales & Business Growth

● Track monthly and quarterly performance against targets; identify gaps in performance and develop corrective action plans

BUSINESS DEVELOPMENT:

● Track category trends, competitor activity, pricing, assortment, promotions, and market developments

● Explore opportunities for increasing share of business within existing accounts as well as expanding into new Modern Trade channels/accounts

Requirements

● 3-5 years’ experience in Key Account Management with key Modern Trade / General Trade / E-Marketplace partners, or a similar sales / commercial role

● Solid execution and relationship management skills

● Strong ownership, problem-solving, and multi-tasking skills

● Commercial acumen with an understanding of margins, pricing, promotions, and profitability

● Strong analytical and data interpretation skills

● Good communication and presentation skills

📌 Key Account Manager : Modern Trade (Mumbai)
🏢 AllThingsBaby
📍 Mumbai