Role Summary:

Raise is built on this core philosophy - we will bring exceptionally great products, awesome user experience, and best in class customer service to our users. To that end, we’ve launched our latest platform focused on Insurance.

As a Performance Marketing, you will play a strategic role in driving business goals, right from the top funnel to the bottom line. Simultaneously, you will be responsible for building and driving the performance marketing function. This role will place you in the prestigious intersection of Business, Leadership, Culture, and People.

What You’ll Do:
Plan, launch, and optimize performance marketing campaigns across Google Ads (UAC, Search, Demand Gen, YouTube), Meta Ads (Facebook, Instagram), and programmatic channels.
Build and execute full-funnel user acquisition strategies aligned with business growth, app installs, and revenue objectives.
Drive mobile app growth initiatives with a focus on scaling high-quality user acquisition campaigns.
Conduct keyword research, audience segmentation, targeting,



and competitor analysis to improve campaign performance.
Identify and scale recent acquisition opportunities through affiliates, partnerships, and emerging digital channels.
Lead AI-driven creative testing and experimentation to identify high-performing creatives, copies, and campaign strategies.
Monitor and optimize campaigns against key performance metrics such as CAC, ROAS, LTV, CTR, and conversion rates.
Manage campaign budgets, bidding strategies, and pacing to maximize efficiency and ROI.
Analyze user funnels from app installs to conversions and recommend data-driven optimization strategies.
Leverage attribution and analytics tools such as AppsFlyer, Adjust, Firebase, and Google Analytics for campaign tracking and reporting.
Create detailed performance reports, dashboards, and actionable insights for stakeholders and leadership teams.
Collaborate with product, design, content, and BI teams to execute growth and retention initi

📌 Performance Marketing (Mumbai)
🏢 Raise Financial Services
📍 Mumbai