Retention Marketing Lead
Lifecycle and CRM

Reports to: VP Marketing
Location: Delhi NCR (on-site)
Team: you will shape and lead the retention function
Experience: 5+ years
Compensation: Competitive, commensurate with experience
About Dentalkart
Dentalkart is India's leading online dental marketplace. We supply the dentists, clinics, and labs that run the country's oral healthcare, from single-chair practices to multi-clinic groups, alongside a quick-growing base of everyday consumers. Waldent, our own brand, sits inside the catalog. Because dental practices reorder on a predictable cycle, the right merchandising, retention, and category decisions compound month after month. We are building a new, owner-led marketing structure, and this is one of five leadership seats in it.
Why this role exists
Dental practices reorder on a cycle, which makes retention the economic engine of this business, not acquisition. You own the second purchase, the tenth purchase, and everything that keeps a customer buying. This seat exists because lifetime value is where the margin lives,



and it has been under-owned until now.
What you own
• Customer lifetime value and the LTV-to-CAC ratio
• Repeat purchase rate and retention across cohorts
• The full customer journey and the lifecycle communication behind it: onboarding, replenishment, reactivation, win-back
• Nudges that recover customers dropping at any funnel stage, in-app and across channels
What you will do
• Build lifecycle journeys in MoEngage across email (Kasplo), WhatsApp and RCS (Onextel), SMS (Gupshup), and push, mapped to where each customer sits in their buying cycle
• Segment customers (RFM, category, practice type, B2B versus consumer) and run targeted retention and replenishment programmes
• Locate the funnel drop-off points and deploy nudges that recover them, measured by recovered revenue
• Build and own a reactivation and win-back engine for lapsed buyers
• Stand up the retention metric stack (cohort retention, repeat r

📌 Retention Marketing Lead (Delhi)
🏢 VASA DENTICITY
📍 Delhi