About Solara

Solara is a rapid-growing direct-to-consumer kitchen appliances brand, building for the modern Indian kitchen with premium air fryers, air fryer ovens and juicers. We are looking for Inside Sales Executives to turn our incoming interest into customers - over the phone, over WhatsApp, and on video.

About the role

People do not buy a ₹9,000 appliance from an unfamiliar brand on the first click. They hesitate, compare, and want to be sure. Your job is to be the person who removes that doubt. You will work warm leads — people who have already visited our site, dropped off at checkout, replied to an ad, or messaged us on

WhatsApp. You call, you understand what is holding them back, you show them the product on video if that is what it takes, and you close. Whatever the customer needs to feel confident, you use.

Key responsibilities

- Lead conversion: work inbound and warm leads across calls, WhatsApp and video, and own each one from first contact to closed order.
- Video demonstrations: run live product demos over video call for customers who want to see the appliance properly before committing.
- Objection handling: answer the real questions — price against competitors, warranty, capacity, whether it suits their cooking — without overselling.
- Follow-up discipline: maintain a consistent follow-up cadence.



Most orders in this category close on the second or third conversation, not the first.
- Order confirmation: call to confirm COD orders and reduce cancellations and RTO before dispatch.
- CRM hygiene: log every conversation, outcome and reason for loss. A lead that is not logged did not happen.
- Feedback loop: report what customers are actually asking and objecting to, so marketing and product can fix it upstream.
- Targets: work consistently towards monthly revenue and conversion targets.

What we are looking for

- Experience: 1–3 years in inside sales, telesales, retail sales or appliance demonstration.
- Background: prior experience in D2C, e-commerce or consumer durables is preferred. Time at a major electronics retailer such as Croma, Vijay Sales or Reliance Digital counts strongly.
- Languages: full fluency in English, Hindi and Telugu.
- On camera: comfortable and natural on a video call, not just on the phone.
- Persistence with judgement: you follow up until you get an answer, and you know the difference between persistence and pestering.
- Honesty: if our product is wrong for a customer, you say so. A returned order costs us more than a lost sale.
- Tech readiness: a reliable smartphone and stable internet for video demos.
- Soft skills: warm, clear, and genuinely interested in what the customer is trying to cook.

📌 Inside Sales Executive (Hyderabad)
🏢 SOLARA Home
📍 Hyderabad