Location: Delhi
Department: Consumer Experience
Reports To: Consumer Experience Head

Step Into the World of Nicobar
Nicobar is a modern, mindful, design-led brand from India. We are a human-centered digital brand with a growing retail presence across India. Our distinctive clothing, homeware, and jewelry blend global and local influences, designed to be loved and built to last.
Our style is clean, essential, and attainable. We care deeply about how our products are made and what goes into them. Founded in 2016, Nicobar has established itself as a premium brand known for its commitment to quality, simplicity, and design with a purpose.
We aim to inspire our consumer to embrace a contemporary, minimalist lifestyle—creating a modern Indian way of living, dressing, and looking at the world.

About the Role
As a Customer Retention Manager, you will own the retention engine at Nicobar—from lifecycle strategy and journey architecture to platform execution and performance analysis.
This is a hands-on execution role. You will build and optimise consumer journeys, configure flows,



analyse cohort behaviour, run experiments, and work closely with technology and retail teams to create a connected online and offline consumer experience.
You will be expected to understand what the data is telling you, identify opportunities, and translate those insights into meaningful consumer journeys that drive retention and long-term consumer value.

What You’ll Do
CRM Platform Ownership
Own and operate Nicobar’s CRM platform, MoEngage, as the internal CRM expert.
Architect and maintain the CRM flow library, including journeys, triggers, suppression logic, and frequency caps.
Own the event taxonomy and user attribute structure, identifying data gaps and working towards fixing them.
Monitor platform-level performance including deliverability, list hygiene, segment overlap, and send-time distribution.
Connect CRM platform behaviour with ecommerce data, including Shopify or equivalent platforms.
Troub

📌 Customer Retention Manager (India)
🏢 Nicobar Design
📍 India