The role is pivotal in driving the overall marketing strategy, communications,
and budget management for the Business Banking segment, encompassing products
such as NEO BIZ, Business Banking, Merchant Lending, FX & Trade, Aani, and
Remittances. It focuses on the end-to-end development and execution of impactful
marketing campaigns across multiple products and customer segments. The position
leverages a comprehensive mix of marketing channels and techniques including
Digital, Offline, SEO, competitive benchmarking, research, and events to deliver
measurable business outcomes and accelerate growth. Tasks involved:

1. Lead and own the end-to-end marketing strategy for the SME Banking segment,
including NEO BIZ, Business Banking and associated product portfolios.
2. Drive customer acquisition, engagement, and revenue growth through integrated
marketing across digital, offline, and partnership channels.
3. Own the annual marketing plan, campaign calendar, and budget, ensuring
alignment with business objectives and delivery of measurable outcomes.
4. Deliver data-driven,



customer-centric marketing strategies to enhance brand
visibility, improve conversion, and optimize customer experience across the
lifecycle.
5. Drive innovation through digital-first and ecosystem-led initiatives to
accelerate growth and competitive advantage.

The leading financial institution in MENA
While more than half a century old, we proudly think like a challenger, startup,
and innovator
in banking and finance, powered by a diverse and energetic team who put customers
first.
Together, we pioneer key innovations and developments in banking and financial
services.
Our mandate? To help customers find their way to Rise Every Day, partnering with
them through
the highs and lows to help them reach their goals and unlock their unique vision
of success.
Delivering superior service to clients by leading with innovation, treating
colleagues with dignity and fairness while pursuing opportunities that grow
sh

📌 Senior Manager Product Marketing(NEOBIZ (Bengaluru)
🏢 Mashreq
📍 Bengaluru