Location: Mumbai, India

Work Mode: On-site

Experience: 2.5- 4 years

Role Summary

We are looking for a Copywriter who thinks beyond just writing copy.

This role is for someone who can bring together copy strategy, conceptual thinking, cultural understanding, and strong storytelling to create communication that feels relevant, distinctive, and true to the brand.

You will work on large, consumer-facing brands, where understanding brand personality, audience behaviour, trends, and the nuances of communication is just as significant as writing a great headline.

From defining the thought behind a campaign to developing the narrative, tonality, content pillars, scripts, and platform-specific copy, you will play an active role in shaping how brands communicate and show up across digital platforms.

You will collaborate closely with Art Directors, Designers, Strategists, and Client Servicing teams to turn insights into strong creative ideas and impactful communication.

Key Responsibilities

Copy Strategy & Brand Thinking
Understand client briefs, business objectives, target audiences,



and communication challenges.
Develop copy and communication strategies aligned with the brand’s positioning and personality.
Study the brand, category, competition, consumer behaviour, and cultural trends to identify relevant communication opportunities.
Define content territories, messaging approaches, tone of voice, and storytelling routes.
Think beyond individual posts and contribute to the larger narrative of the brand across platforms.
Understand what a brand should say, how it should say it, and why it will matter to its audience.
Conceptual & Campaign Thinking
Develop creative concepts and communication ideas for:
Integrated and digital campaigns
Brand and product launches
Social media campaigns
Always-on content
Seasonal and topical communication
New-business pitches
Build strong campaign narratives, creative routes, hooks, and messaging frameworks.
Translate strategic insights i

📌 Copywriter (Mumbai)
🏢 Puretech Digital - A Genesis
📍 Mumbai