Location: Andheri, Mumbai

Department: Marketing

Experience: 5–8+ Years

About the Role

Ajmal Perfumes is looking for a creative, strategic, and business-oriented Creative Lead to manage and lead the brand's content and communication across digital, social media, e-commerce, retail, and other customer touchpoints.

The role will own content strategy, storytelling, creative direction, campaigns, and content-led growth, while working closely with Brand, Performance Marketing, Design, E-commerce, CRM, Product, and Leadership teams.

Key Responsibilities

1. Content Strategy & Brand Communication
- Develop and own the end-to-end content strategy.
- Build content frameworks aligned with brand and business objectives.
- Ensure consistency in brand language, messaging, storytelling, and positioning.
- Develop compelling content around Ajmal's products, fragrance expertise, heritage, and lifestyle.

2. Copywriting & Content
- Own copywriting across website, e-commerce, social media, campaigns, ads, CRM, packaging, retail, and other brand assets.
- Develop engaging product, campaign,



and brand communication.

3. Social Media & Content Planning
- Create monthly and quarterly content calendars.
- Develop platform-specific content strategies and content pillars.
- Ideate Reels, short-form videos, influencer/UGC content, and campaign concepts.
- Track content performance and optimize strategies.

4. Campaigns & Creative Direction
- Conceptualize and execute high-impact brand and product campaigns.
- Develop campaign messaging, creative briefs, storytelling, and product positioning.
- Provide creative direction to designers, video editors, content creators, influencers, and agencies.

5. Performance Content
- Work with the Performance Marketing team to develop high-converting content.
- Analyze winning creatives and messaging.
- Develop current concepts and ad copy based on performance insights.

6. Brand Voice & Communication
- Own Ajmal's brand voice, tone, messaging hierarchy, a

📌 Creative Lead (India)
🏢 Ajmal Perfumes India
📍 India