Location: Borivali [W][Mumbai,Maharashtra]

About U-Vita.

U-Vita is a rapid-growing family wellness and nutrition brand focused on delivering high-quality, science-backed products directly to consumers. Our mission is to build a trusted, performance-driven D2C brand that customers love and return to.

Why This Role is High Impact.

U-Vita operates in the high-repeat family nutrition category — one of the most attractive spaces for building a large, profitable D2C brand in India. We are entering our next growth phase and are looking for a hands-on leader who can scale the business with strong ROAS discipline and long-term brand vision.

Role Overview.

The Head of D2C Growth & Brand will own the complete D2C P&L; for U-Vita and drive scalable, profitable growth across digital channels. This leader will combine brand thinking with performance rigor and customer-first execution.

Key Responsibilities.

- Own end-to-end D2C revenue, growth, and profitability.
- Develop and execute a 12–24 month growth roadmap.
- Lead acquisition across Meta, Google, Amazon, and marketplaces.
- Optimize CAC, ROAS, MER, and blended acquisition efficiency.
- Drive website CRO, AOV expansion, bundling, and subscriptions.
- Build and scale retention via CRM, Email, WhatsApp, and SMS.




- Define and strengthen U-Vita’s brand narrative and positioning.
- Build dashboards and lead a strong experimentation culture.
- Build and mentor a high-performing D2C team.
- Align closely with product, supply chain, finance, and creative teams.

Required Qualifications

- 7–12+ years of experience in D2C, e-commerce, or digital growth roles.
- Proven track record of scaling a D2C brand from early stage to scale.
- Strong understanding of CAC, LTV, ROAS, MER, and cohort analysis.
- Experience in health, wellness, nutrition, or FMCG is a strong plus.
- Deep knowledge of Shopify or similar e-commerce platforms.
- Strong analytical and financial acumen.
- Experience managing meaningful performance marketing budgets.
- Leadership experience managing cross-functional teams.

Success Metrics

- Revenue growth and profitability improvement.
- CAC to LTV improvement.
- Increase in repeat purchase rate.
- Improved contribution margin.
- Brand equity and market share growth.

Why Join U-Vita

- Opportunity to lead and shape a high-growth D2C brand.
- High ownership and autonomy.
- Fast-paced entrepreneurial culture.
- Opportunity to build a category-leading family wellness brand.

📌 Head ofC Growth & Brand (Mumbai)
🏢 U-Vita Nutrition World
📍 Mumbai