Head - Brand Marketing - Edtech - 10 Years - Hyderabad/Mumbai Functional Practices: Marketing

Job type: Permanent

Contact name: Megha Rajput

Contact email: [email protected]

Job ref: 129761

Published: 2 days ago

Job Title Head - Brand Marketing - Edtech - 10 Years - Hyderabad/Mumbai

We are looking for an experienced Marketing & Brand leader to build and scale the brand for a new-age K-12 education venture. The role will involve creating the brand narrative from the ground up, driving premium consumer acquisition, and building a high-performance marketing engine across Mumbai, Bengaluru, Pune, and Hyderabad.

Location Hyderabad/Mumbai

Your Future Employer A rapidly scaling education venture focused on building a premium K-12 school network across India's leading cities. The organization is creating differentiated school formats and aims to establish a strong, trusted brand while expanding its presence across multiple markets.

Responsibilities

- Building the brand strategy and positioning from the ground up, defining the brand narrative, tone of voice, visual identity, and differentiation across Phase 1 cities.
- Owning the end-to-end digital marketing funnel across website, SEO, SEM, social media, performance marketing, email, and WhatsApp, while driving measurable lead generation and conversion.
- Leveraging AI-powered marketing tools, analytics, automation, predictive lead scoring, and data-driven optimisation to improve campaign effectiveness and marketing efficiency.
- Leading PR, events, school open days, parent engagement initiatives,



and premium community activations to build brand awareness and generate qualified admissions leads.
- Managing marketing agencies, internal creative resources, budgets, and cross-functional stakeholders while ensuring execution against agreed KPIs and business objectives.

Requirements

- Possessing 8-12 years of experience in brand building, marketing, or growth, with a strong track record of launching or repositioning premium brands.
- Demonstrating experience in premium consumer marketing, luxury, hospitality, premium financial services, premium education/EdTech, or similar high-involvement consumer categories.
- Having strong expertise across brand strategy and performance marketing, with hands-on understanding of Meta Ads, Google Ads, SEO/SEM, social media, CRM, and digital acquisition.
- Demonstrating proficiency in AI-enabled marketing, marketing analytics, automation, lead nurturing, attribution, and data-driven campaign optimisation.
- Possessing strong leadership, creative thinking, agency management, stakeholder management, and budget management skills, with an MBA/postgraduate qualification in Marketing or Business Administration preferred.

What's in it for You





- Opportunity to build a premium education brand from zero and shape its market positioning across India's leading cities.
- Direct visibility and collaboration with senior leadership, with significant creative and commercial ownership.
- Opportunity to build a scalable marketing and digital acquisition engine supporting rapid school expansion.
- Exposure to AI-led marketing, premium consumer acquisition, brand building, and recent-age digital strategies.

Reach Us If this role aligns with your career aspirations, please share your updated CV at [email protected] for a confidential discussion.

Disclaimer Crescendo Global specializes in Senior to C-level niche recruitment. We are committed to inclusive hiring practices and do not discriminate on any grounds.

Note: Due to the high volume of applications, only shortlisted candidates will be contacted.

Beware of Scams Crescendo Global never asks candidates for any payment at any stage of the recruitment process. Please verify opportunities only through official Crescendo Global communication channels.

Profile Keywords Head Marketing, Head Brand, Marketing Head, Brand Head, Marketing Director, Brand Director, Marketing Strategy, Brand Strategy, Brand Building, Premium Consumer Marketing, HNI Marketing, Consumer Marketing, Performance Marketing, Digital Marketing, Growth Marketing, Lead Generation, AI Marketing, Marketing Analytics, CRM, Meta Ads, Google Ads, SEO, SEM, PR, Events, Agency Management, Premium Education, K12, EdTech, Education Marketing, Consumer Acquisition, Marketing Automation, Hyderabad Jobs, Marketing Leadership Jobs.

📌 Head - Brand Marketing - Edtech - 10+ Years - Hyderabad/Mumbai job in (India)
🏢 Crescendo Global
📍 India