Role Overview

We’re growing our marketing team and looking for a smart, hands-on Growth Marketer who wants unusual ownership early in their career.

You won’t be boxed into one channel. You’ll write conversion copy, dig into data, troubleshoot dashboards, research ICPs, build prospect lists, run experiments, and learn enough technical tooling to ship changes yourself.

The three things we care about most:

- You can write copy that gets the right buyer to act.
- You learn unfamiliar tools and concepts extremely quickly.
- You can reason through data and independently figure out what is actually happening.

If you’re the kind of person who sees a problem you’ve never seen before and thinks “I can figure this out,” this role is built for you.

What You’ll Do

- Write conversion-focused landing pages, ads, emails, sales content, and website copy.
- Understand buyers deeply enough to identify the pain, angle, proof, and offer most likely to move them.
- Analyze marketing, sales, pipeline, and product data to understand what is working and what is not.
- Investigate dashboards and reports when the numbers don’t make sense.
- Identify patterns in customers and pipeline to help us understand our strongest ICPs.
- Research and build targeted company/contact lists for Sales based on those ICPs.
- Help design, run, and evaluate growth and GTM experiments.
- Research buyers, competitors, markets, channels, and new opportunities.
- Use AI tools such as ChatGPT and Cursor to research, analyze, write, automate work, and solve technical problems.
- Learn Git/GitHub and make basic website or analytics changes through pull requests.
- Learn new tools and channels as our marketing evolves.

You do not need previous experience with every item above. We expect you to learn what you do not know.

You write copy that converts.

Your writing is clear, specific, persuasive, credible, and focused on the customer’s real problem. You can take a persona, identify the strongest pain or opportunity, choose an effective angle, and turn it into copy that moves the right buyer toward action.

You learn extremely quickly.

You will regularly encounter tools and problems you have never seen before. A normal assignment might be:

- “This dashboard looks wrong. Figure out why.”
- “We’ve never tried this channel. Research it and propose the fastest useful test.”




- “Make this website change. You haven’t used GitHub before; Cursor and documentation are available.”

You should enjoy figuring those things out.

You can reason with data.

We are a highly quantitative company. You should be comfortable looking at funnels, conversion rates, experiment results, pipeline, customer patterns, and attribution; spotting numbers that look wrong; investigating how a metric was calculated; and changing your conclusion when the evidence changes.

You do not need to be a data scientist or software engineer. You do need to keep digging until you understand what is happening.

Requirements

- Strong conversion copywriting ability.
- Exceptional learning speed.
- Strong analytical reasoning and comfort with quantitative data.
- Ability to take a high-level objective and independently figure out the steps needed to complete it.
- High ownership: you finish what you commit to and meet deadlines.
- Comfortable using AI heavily while applying your own judgment to the result.
- Comfortable learning technical tools such as Cursor, Git, GitHub, analytics platforms, CRM systems, and basic code workflows.
- Able to research companies and buyers and turn customer/pipeline patterns into well-reasoned ICP prospect lists.
- Willing to troubleshoot before escalating and able to communicate clearly when blocked.
- Able to work 6:00 AM–3:00 PM IST.
- Team player. We have zero tolerance for toxic behavior.

Prior GitHub, coding, GEO, SEO, email marketing, Reddit, or specific CRM experience is not required. The ability to learn quickly is required.

Why This Role Is Different

This is not a “produce 10 pieces of content a month” job.

You’ll work directly on problems tied to growth and revenue. You’ll get access to real customer conversations, pipeline data, marketing performance, and experiments. If you prove you can learn quickly and make good decisions, your scope will grow quickly too.





You are not being hired to arrive with the perfect GTM strategy. You are being hired because you can learn the business fast enough to make increasingly valuable contributions to it.

Work Style

This is a full-time, 100% remote role.

During onboarding, we’ll work together more frequently while you learn our product, customers, market, data, and tools. As you become self-sufficient and establish trust, the role becomes increasingly independent and async.

We care about output quality, learning speed, reliability, independent problem-solving, and measurable business impact — not appearing busy or filling the day with meetings.

Company Mission

Helpline Software provides mission-critical technology for crisis, support, and after-hours lines.

Even today, people calling domestic violence hotlines, rape crisis centers, support lines, and other critical services may fail to reach the person they need because of technology and routing problems. We’re fixing that with better technology and already support organizations across the country.

If you want to work on meaningful problems, learn unusually fast, and see the direct impact of your work on a growing B2B SaaS company, we’d love to hear from you.

Role Details

- Compensation: $1,400–$1,750/month.
- Hours: 6:00 AM–3:00 PM IST.
- India only; 100% remote.
- Notice period: 14 days, except termination for cause.
- Flexible days: 14 days per year, usable with approval.
- The company is closed December 25 and January 1; those days do not count toward versatile days.
- No paid days off during the first 30 days.

How We Work

- We give regular, direct feedback and welcome feedback in return.
- We expect ownership of commitments.
- We are highly quantitative and invest heavily in accurate measurement.
- We prefer experiments and evidence over confident opinions.
- If the data looks wrong, we investigate it.
- AI usage is encouraged; AI output without human judgment is not.
- We value people who can teach themselves things.
- We expect your work to become increasingly independent as you learn the business.

High-Quality Growth Delivered Consistently

We provide mission-critical software. Your work must be accurate, clear, persuasive, credible, measurable, delivered on time, grounded in human judgment, and connected to revenue growth.

📌 Growth Marketer (India)
🏢 Helpline Software
📍 India