: Fashion PR (Public Relations)

Company: Code to Couture

Location: Saket, New Delhi

Employment Type: Full-Time

Salary: ₹25,000 – ₹30,000 per month

About UsCode to Couture is a boutique brand and performance marketing agency specialising in fashion and luxury labels. We work with clients across performance marketing strategy, social media management, brand book development, influencer marketing, PR, SEO/GEO, and website revamps. We're looking for a Fashion PR professional to build and manage media relationships that elevate our clients' presence in the fashion and luxury space.

Role OverviewWe're looking for a proactive and well-connected Fashion PR executive/manager to independently own PR strategy and execution for our fashion and luxury clients. This role is ideal for someone who thrives on relationship-building, understands the fashion media landscape, and can secure meaningful coverage and visibility for brands.

Key Responsibilities

- Media Relations: Build and maintain strong relationships with fashion journalists, editors, bloggers, and key media outlets.
- PR Strategy: Develop and execute PR strategies and campaigns tailored to each client's brand positioning and goals.
- Press Coverage: Pitch stories, secure press features, and manage media coverage across print, digital, and broadcast platforms.
- Press Materials: Draft press releases, media kits, brand notes, and other PR collateral.
- Event & Launch Support:



Coordinate PR activities around product launches, fashion shows, pop-ups, and brand events.
- Influencer & Stylist Liaison: Coordinate with influencers, stylists, and celebrities for brand placements and endorsements where relevant.
- Reputation Management: Monitor media coverage and brand mentions, and manage any reputational issues proactively.
- Reporting: Track and report on PR outcomes — coverage, reach, and impact — for client reviews.
- Cross-functional Collaboration: Work closely with the social media, influencer marketing, and brand teams to ensure a consistent brand narrative.

Requirements
- Bachelor's degree in Mass Communication, Journalism, Public Relations, or a related field.
- 2–4 years of experience in fashion/luxury PR, preferably at an agency or with fashion brands.
- Existing relationships with fashion media, journalists, and industry stylists is a strong plus.
- Excellent written and verbal communication skills.
- Solid understanding of the fashion and luxury industry landscape in India.
- Ability to manage multiple client accounts and work in a fast-paced environment.

What We Offer
- The opportunity to work closely with leading fashion and luxury labels.
- A collaborative, creative work environment.
- Direct exposure to media, events, and industry relationships.

Alternative, if you want to push forward your resume and portfolio, email on [email protected] or [email protected]

📌 Fashion - PR (New Delhi)
🏢 Code to Couture
📍 New Delhi