Company Description Bubz Functional Beverages Private Limited is a new-age beverage company creating India’s next generation of better-for-you sodas. Its flagship brand, Bubz, offers “Real Soda.

Unreal

Benefits.” with 6g of prebiotic fiber per 250ml slim can, zero added sugar, no preservatives, and no artificial colors, naturally sweetened with monk fruit and under 15 calories per can. The brand currently features four flavors—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. Bubz focuses on D2C, quick commerce, and modern trade to reach consumers where they already shop, with premium packaging that fits active, on-the-go lifestyles. The company aims to make functional drinks mainstream in India by combining health benefits with a cool, social, and aspirational soda experience.

Role Description This is a full-time, on-site role based in Mumbai for an Experiential Marketing and Partnerships professional. The role involves planning and executing brand experiences, pop-ups, samplings, and event activations that showcase Bubz across relevant consumer touchpoints. The individual will identify, negotiate, and manage partnerships with gyms, cafes, co-working spaces, event organizers, and brand collaborators to drive awareness and trial.

Day-to-day work includes coordinating with internal teams and external vendors, managing event logistics and budgets, tracking performance metrics,



and ensuring consistent brand representation. The role also requires developing creative concepts, gathering consumer insights from on-ground activations, and supporting broader marketing campaigns and launches.

Qualifications

- Demonstrated experience in experiential marketing, brand activations, or event management, preferably in FMCG, beverages, or consumer lifestyle sectors.
- Solid partnership development and account management skills, including identifying opportunities, negotiating collaborations, and maintaining long-term relationships.
- Ability to plan and execute on-ground campaigns, manage vendors and agencies, and handle logistics, timelines, and budgets efficiently.
- Solid understanding of consumer behavior, youth culture, and lifestyle trends, with the ability to translate insights into engaging experiences.
- Excellent communication and presentation skills, with comfort interacting with partners, venue teams, and consumers in fast-paced environments.
- Proficiency with basic marketing tools and event reporting (e.g., Excel/Sheets for tracking, presentations for recaps), and familiarity with social media as a support channel for experiential campaigns.
- Ability to work on-site, be present at events and activations, and adapt to flexible schedules, including weekends or evenings when required.
- Bachelor’s degree in Marketing, Business, Communications, or a related field is preferred; prior start-up or high

📌 Experiential marketing and partnerships (Mumbai)
🏢 Bubz functional beverages private
📍 Mumbai