E-Commerce Manager Kids Footwear

Company: Belzzo

Location: Ahmedabad, Gujarat

Experience: 36 Years

Employment Type: Full-Time

Industry: Footwear / Fashion & Lifestyle

About Belzzo

Belzzo is a growing Kids Footwear brand focused on building a strong presence across online and D2C channels. As we continue to expand, we are looking for an experienced and result-oriented E-Commerce Manager who can take ownership of our online business and drive sustainable sales and revenue growth.

Role Overview The E-Commerce Manager will be responsible for managing and growing Belzzo's online business across marketplaces and D2C channels. The role requires strong understanding of E-Commerce, Marketplace Management, Online Sales, Revenue Growth and Footwear Category Management.

The ideal candidate should be commercially driven, analytical and hands-on, with the ability to build strategies as well as execute them independently. The candidate will be directly responsible for improving online sales, marketplace performance, product visibility and overall e-commerce revenue.

Key Responsibilities

E-Commerce & Business Growth

- Develop and execute the overall e-commerce strategy for Belzzo's Kids Footwear business.
- Take ownership of online sales and achieve defined monthly, quarterly and annual revenue targets.
- Identify new opportunities to increase online revenue, customer acquisition and market presence.
- Monitor business performance and implement corrective actions to achieve sales targets.
- Develop strategies for improving conversion rate, Average Order Value (AOV) and repeat purchases.

Marketplace Management

- Manage and grow Belzzo's presence across marketplaces such as Amazon, Flipkart, Myntra and other relevant platforms.
- Monitor marketplace sales, product visibility, rankings, pricing, promotions, ratings and customer reviews.
- Plan and execute marketplace campaigns, offers, discounts and seasonal promotions.
- Analyse marketplace performance and identify opportunities for improving sales and profitability.
- Maintain strong marketplace health and ensure timely resolution of operational issues.

Kids Footwear Category Management

- Analyse Kids Footwear market trends, customer preferences and competitor activities.
- Monitor product performance based on style, size, colour,



price range and category.
- Identify high-performing products and develop strategies to scale their sales.
- Identify slow-moving products and implement appropriate pricing, promotional or visibility strategies.
- Provide inputs for product assortment, new product development and category expansion based on market demand.
- Analyse competitor products, pricing, offers and positioning to identify market opportunities.

Product & Catalog Management

- Manage product listings, catalogues, product descriptions, images, pricing, sizes, attributes and other product information.
- Ensure accurate and attractive presentation of Kids Footwear products across all online channels.
- Maintain catalogue quality and ensure products are correctly categorized and searchable.
- Coordinate with internal teams to ensure timely launch of new products.

Marketing & Customer Acquisition

- Work closely with the Digital Marketing and Performance Marketing teams to drive online sales.
- Monitor performance marketing campaigns and ensure marketing activities are aligned with revenue objectives.
- Track metrics such as ROAS, CAC, conversion rate and customer acquisition cost.
- Coordinate promotional activities across marketplaces and D2C channels.

Inventory & Operations

- Coordinate with sourcing, production, warehouse and operations teams to ensure product availability.
- Monitor inventory levels and identify potential stock-outs of high-performing products.
- Analyse product and size-wise sales trends to support inventory planning.
- Coordinate with operations teams to reduce cancellations, returns and fulfilment-related issues.

Reporting & Analytics

- Prepare regular e-commerce sales and performance reports for management.
- Track Revenue, GMV, Conversion Rate, AOV, ROAS, CAC, Return Rate and other key business metrics.




- Analyse sales data and provide actionable insights to improve business performance.
- Prepare sales forecasts and business plans based on market trends and historical performance.

Required Skills & Qualifications

- 36 years of experience in E-Commerce, D2C, Marketplace Management, Online Sales or Digital Commerce.
- Proven experience in managing online sales and achieving revenue targets.
- Hands-on experience with marketplaces such as Amazon, Flipkart, Myntra or similar platforms.
- Strong understanding of E-Commerce operations, marketplace management and online sales.
- Experience in Footwear, Kids Footwear, Fashion, Apparel, Kids Products or Lifestyle will be preferred.
- Strong understanding of product and category management.
- Good knowledge of digital marketing and performance marketing.
- Robust analytical and commercial understanding.
- Positive knowledge of MS Excel / Google Sheets and e-commerce reporting.
- Strong communication, coordination and problem-solving skills.
- Ability to work independently and take complete ownership of business targets.

Preferred Candidate Profile

We would prefer candidates who have worked with:

- Kids Footwear brands
- Footwear brands
- Fashion & Lifestyle brands
- Kids Products
- D2C brands
- Retail brands
- Consumer Product brands
- E-Commerce businesses

Candidates with proven experience in revenue generation, marketplace growth and online sales will be given preference.

Key Performance Areas The candidate will be responsible for:

- E-Commerce Revenue Growth
- Monthly Sales Target Achievement
- Marketplace Sales Growth
- D2C Sales Growth
- Kids Footwear Category Growth
- Product & Category Performance
- Conversion Rate Improvement
- Average Order Value
- Customer Acquisition
- Marketplace Performance
- Inventory Efficiency
- Return & Cancellation Reduction
- E-Commerce Profitability

Key Skills

E-Commerce, E-Commerce Management, Marketplace Management, D2C, Online Sales, Sales Management, Revenue Growth, Sales Target, Revenue Target, Kids Footwear, Footwear, Category Management, Product Management, Amazon, Flipkart, Myntra, Shopify, Catalog Management, Product Listing, Digital Marketing, Performance Marketing, E-Commerce Analytics, Inventory Management, MS Excel, MIS Reporting.

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