06 Sep
|
Alyna International Private
|
Delhi
06 Sep
Alyna International Private
Delhi
E-commerce & Quick Commerce Performance Marketing Manager
About Us
Manufacturer of Toys and Games like board Games, Wooden Toys and Jigsaw Puzzle mainly.
Brands - Ankit Toys & Games, Toyaffair For review, you may check online or visit www.alynainternational.com
About the Role
We are looking for an experienced E-commerce Performance Marketing professional to independently manage and grow advertising campaigns across Amazon, Flipkart, Blinkit, BigBasket, Swiggy Instamart and other e-commerce/quick-commerce platforms.
Key Responsibilities
- Manage and optimize marketplace advertising campaigns across multiple platforms.
- Handle budgets, bids, keywords, targeting and campaign strategy.
- Monitor daily spend, sales, ROAS, ACOS, CPC, CTR and conversions.
- Optimize campaigns to achieve ROAS of 5+ and maintain ACOS above 22% atleast.
- Identify underperforming campaigns/SKUs and take corrective action.
- Decide which ASINs/FSNs/SKUs should be promoted based on sales potential and profitability.
- Analyze campaign and marketplace data and prepare performance reports.
- Coordinate with platform/advertising teams for campaign opportunities, issues and growth initiatives.
- Work with the internal team on listing optimization and improving organic sales.
Requirements
- 3–6 years of hands-on experience in E-commerce/Marketplace Performance Marketing.
- Experience managing ads on Amazon and Flipkart is mandatory.
- Experience with Blinkit, BigBasket, Swiggy Instamart or other quick-commerce platforms is highly preferred.
- Strong understanding of ROAS, ACOS, TACOS, CPC, CTR and conversion rates.
- Strong Excel/data-analysis skills.
- Ability to independently manage advertising budgets and take performance-driven decisions.
- Candidates with only Meta/Facebook/Instagram/Google Ads experience without marketplace advertising experience will not be suitable for this role.
Location: Delhi – On-site
Experience: 3–6 Years
Salary: ₹25,000–₹40,000 per month, depending on experience and performance
Employment Type: Full time
Key Performance Expectation:
The candidate should be commercially focused and capable of optimizing campaigns for profitable sales growth, not just increasing ad spend.
📌 E-commerce & Quick Commerce Performance Marketing Manager (Delhi)
🏢 Alyna International Private
📍 Delhi