Role and Responsibilities:

- Lead, identify and proactively onboard influencers on performance campaigns
- Understand and figure out how to maximize storefront performance by matching the right influencers with the right brands
- Guide the discussion on product and brand integration in influencers' content.
- Coordinate and manage expectations in terms of quality and timely delivery from influencers as well as from the internal team
- Plan association keeping long-term goals in sight.
- Collaborate with all internal stakeholders to negotiate the best possible terms and establish commercial and strategic agreements with influencers.
- Monitor and analyze influencer performance and achieve storefront metrics
- Discern data and extract insightful observations
- Conduct post-mortems of campaigns and storefront performance; generate reports on key insights, recommendations,



and strategic adjustments to drive change for continuous improvement.
- Developing business driving & communication strategies and assisting clients with future campaign planning.

An ideal candidate should have :

- Prior experience of 10 to 12 years in Influencer Marketing
- Experience in negotiating rates and terms with influencers
- Excellent written and verbal communication skills
- Experience with maintaining qualified relationships remotely
- Strong planning skills: Clearly lay out the steps required to execute a marketing strategy, providing a logical progression from campaign creation to completion.
- Provide creative input across all campaigns and projects

📌 Director of Influencer Marketing (Gurugram)
🏢 Social Beat
📍 Gurugram