Digital Marketing Specialist

Experience: 2–4 years

Location: Bangalore

Company: Fabheads Automation

About Fabheads

Fabheads Automation is a deep-tech manufacturing startup founded by IIT alumni and ex-ISRO engineers. We build advanced Carbon Fiber manufacturing automation systems for Aerospace, Defence, EV, Marine, Drones, Robotics, and other industries.

About the Role

We are looking for a Digital Marketing Specialist to manage and grow Fabheads’ online presence. The role will focus on SEO, paid campaigns, lead generation, content, social media, analytics, AI tools, and the latest digital marketing trends.

Key Responsibilities

- Plan and manage SEO strategies to improve website ranking and organic traffic.
- Conduct keyword research, competitor analysis, and on-page/off-page SEO.
- Plan, run, and optimise Google Ads, LinkedIn Ads, and Meta Ads.
- Generate and improve qualified B2B leads through digital campaigns.
- Manage social media channels and create monthly content plans.
- Create and optimise blogs, social media content, videos, and marketing materials.
- Use AI tools for content creation, research, SEO, analytics, automation, and campaign optimisation.
- Stay updated with AI, SEO updates, social media trends, new digital platforms, marketing tools, and industry trends.
- Track website, SEO, and campaign performance using Google Analytics and Google Search Console.
- Prepare weekly/monthly reports and suggest improvements based on data.
- Manage email campaigns, newsletters,



and basic marketing automation.
- Update website content and landing pages using a CMS.
- Support event marketing, product launches, and brand campaigns.
- Research competitors and identify new digital marketing opportunities.

Required Skills

- 2–4 years of experience in Digital Marketing.
- Strong knowledge of SEO, SEM, Google Ads, LinkedIn Ads, and Meta Ads.
- Experience with Google Analytics and Google Search Console.
- Good understanding of social media and content marketing.
- Experience in lead generation and campaign optimisation.
- Good knowledge of AI tools such as ChatGPT, Gemini, Claude, Perplexity, Canva AI, and other emerging AI tools.
- Awareness of the latest digital marketing trends, SEO changes, AI marketing, automation, and new platforms.
- Basic knowledge of Canva/Photoshop and creative tools.
- Positive analytical, communication, and time-management skills.

Preferred

- Experience in B2B, technology, engineering, manufacturing, or aerospace.
- Knowledge of HubSpot, Zoho, Mailchimp, or similar tools.
- Basic video editing and website/HTML knowledge.
- Willingness to learn and experiment with new AI and digital marketing tools.

What We Offer

- Competitive salary.
- Opportunity to work with a fast-growing deep-tech startup.
- High ownership and learning opportunities.
- Exposure to Aerospace, Defence, EV, Robotics, and Advanced Manufacturing.
- Collaborative and cutting-edge work environment.

📌 Digital Marketing Specialist (Bengaluru)
🏢 Fabheads Automation
📍 Bengaluru