Company Description SBLT Travels (Sri Bhagiyalakshmi Tours and Travels) is a leading travel and transport service provider in South India, established in 1989 and now operating a fleet of over 900 vehicles with more than 1,000 employees. The company offers a comprehensive range of services, including staff transportation, cab and bus rentals, air ticket bookings, tour packages, visa and passport services, and currency exchange. A strategic focus area is its MICE (Meetings, Incentives, Conferences, and Events) vertical, which manages delegate transport, corporate retreats, and conference logistics.

With modern vehicles, trained professionals, strong regional presence, and real-time tracking systems, SBLT delivers seamless, reliable service. As the company expands nationally and explores global markets, it remains committed to quality, sustainability, and customer satisfaction.

Role Description The Digital Marketing Manager is a full time, on-site role based in Chennai, responsible for driving SBLT’s online presence and customer acquisition across all service lines. This role involves planning and executing digital marketing campaigns, managing social media channels, and optimizing content to strengthen brand visibility and engagement.

The Digital Marketing

Manager will monitor web analytics and campaign performance, generate and nurture leads, and collaborate with sales and operations teams to align marketing initiatives with business goals. Daily responsibilities include managing paid and organic outreach,



overseeing marketing calendars, coordinating with design and content resources, and preparing performance reports with actionable insights. The role also includes staying updated on industry trends and recommending digital strategies to support SBLT’s regional and national growth plans.

Qualifications

- Candidates should possess strong Digital Marketing and Marketing skills, with experience in planning and executing integrated online campaigns.
- Candidates should possess Social Media Marketing skills, including channel management, content planning, and audience engagement.
- Candidates should possess Lead Generation skills, with the ability to design and optimize funnels for inquiries and conversions.
- Candidates should possess Web Analytics skills, including proficiency in tools such as Google Analytics or similar platforms for performance tracking and optimization.
- Proven experience in managing digital marketing for services or travel/transport industries is preferred.
- Strong communication and collaboration skills, with the ability to work cross-functionally with sales and operations teams.
- Ability to analyze data, prepare reports, and make data-driven recommendations.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; relevant certifications in digital marketing are an advantage.
- Hands-on experience with SEO/SEM, email marketing, marketing automation, and basic design/content tools is beneficial.

📌 Digital Marketing Manager (Chennai)
🏢 SBLT
📍 Chennai