06 Sep
|
GetCollg.
|
India
Company Description GetCollg. is a college aggregator platform that helps students discover suitable colleges, universities, and courses across India. The platform is designed to simplify the decision-making process by providing curated information and comparisons in one place. GetCollg. aims to bridge the gap between students and educational institutions through data-driven insights and user-friendly tools.
Team members contribute directly to improving access to higher education opportunities for learners nationwide.
Role Description The Digital Marketing Manager will lead and execute online marketing initiatives to increase brand awareness, drive qualified traffic, and generate student leads for partner institutions. In this full time, on-site role based in the Greater Bengaluru Area, the manager will plan and manage digital campaigns across social media, search, and other online channels, while monitoring performance and optimizing based on data. Day-to-day tasks include developing digital marketing strategies, managing content and social media calendars, overseeing paid advertising campaigns, and coordinating with internal stakeholders to ensure consistent messaging.
The role also involves analyzing web and campaign analytics, preparing performance reports, and recommending improvements to enhance user acquisition and engagement.
Qualifications
- Strong Digital Marketing and Marketing skills, with experience planning and executing integrated online campaigns.
- Proficiency in Social Media Marketing for platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Ability to drive Lead Generation through targeted campaigns, funnels, and conversion optimization.
- Experience with Web Analytics tools (e.g., Google Analytics, Search Console) to interpret data and improve performance.
- Demonstrated ability to work with cross-functional teams, manage multiple projects, and meet deadlines.
- Solid understanding of SEO, SEM, and performance marketing best practices.
- Excellent written and verbal communication skills, with attention to detail and data-driven decision-making.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; prior experience in edtech or education services is an advantage.
📌 Digital Marketing Manager (India)
🏢 GetCollg.
📍 India