Digital Marketing ManagerCompany: Traker

Location: Mumbai / Hybrid

Employment Type: Full-Time

Experience: 3–6 Years

Department: Marketing & Growth

Reports To: Head of Marketing / Business Head

About TrakerTraker is a technology-driven platform focused on transforming the way customers and businesses connect through smart, scalable digital solutions.

We are looking for a Digital Marketing Manager who can take ownership of Traker's digital growth engine—from brand awareness and customer acquisition to lead generation, marketing automation, retention, and conversion.

This is a hands-on, target-driven role for someone who understands both marketing strategy and execution.

Key Responsibilities1.

Digital Marketing

Strategy

- Develop and execute Traker's overall digital marketing and growth strategy.
- Build campaigns across the complete funnel: Awareness → Acquisition → Engagement → Conversion → Retention.
- Identify new digital channels, growth opportunities, partnerships, and customer acquisition strategies.
- Develop monthly and quarterly marketing plans aligned with business targets.

2.

Performance

Marketing
- Plan, launch, manage, and optimize campaigns across:
- Google Ads
- Meta Ads (Facebook & • Instagram)

- LinkedIn Ads
- YouTube
- Display & remarketing networks
- Other relevant performance channels
- Own campaign budgets, CPL, CPA, CAC, ROAS, conversion rates, and overall marketing ROI.
- Conduct A/B testing of creatives, audiences, landing pages, offers, and messaging.
- Continuously optimize campaigns based on data and customer behavior.

3. Lead Generation & • Customer Acquisition
- Build scalable lead-generation campaigns for Traker.
- Generate high-quality leads and improve lead-to-customer conversion.
- Work closely with the Sales/Business Development team to improve lead quality.
- Track the complete customer journey from first interaction to conversion.
- Develop retargeting and remarketing strategies.

4. SEO & • Organic Growth
- Develop and execute SEO strategy for Traker's website and digital properties.
- Manage keyword research, on-page SEO, technical SEO, content optimization, and link-building initiatives.
- Increase organic traffic, search visibility, qualified leads, and conversions.
- Monitor Google Search Console, GA4, keyword rankings, and competitor activity.

5.

Social

Media &

• Content Marketing
- Own Traker's social media growth strategy across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
- Create and manage a monthly content calendar.
- Work with designers, video editors, and content creators to produce high-performing content.




- Develop campaigns designed for engagement, reach, lead generation, and brand awareness.
- Track social media performance and continuously improve content strategy.

6.

Marketing

Automation &

• CRM
- Build and manage automated customer journeys and lead-nurturing campaigns.
- Work with CRM and marketing automation platforms such as CleverTap, Zoho, HubSpot, WebEngage, MoEngage or similar tools.
- Develop:
- Email campaigns
- WhatsApp campaigns
- Push notifications
- SMS campaigns
- Drip campaigns
- Lead-nurturing journeys
- Re-engagement campaigns
- Customer segmentation
- Use behavioral data to personalize communication and improve conversion and retention.

7. Website, Landing Pages & • CRO
- Monitor website performance, landing pages, forms, and conversion funnels.
- Work with the technology/product team to improve website UX and conversion rates.
- Create and test landing pages for marketing campaigns.
- Identify drop-off points and implement CRO initiatives.

8. Analytics & • Reporting
- Track and analyze marketing performance using:
- Google Analytics / GA4
- Google Search Console
- Google Ads
- Meta Ads Manager
- CRM/Marketing Automation platforms
- Looker Studio or similar dashboards
- Prepare weekly and monthly marketing performance reports.
- Provide actionable insights rather than simply reporting numbers.
- Identify what is working, what is not, and what should be scaled.

9.

Brand

Growth
- Strengthen Traker's digital brand presence.
- Develop innovative digital campaigns to increase brand awareness and market penetration.
- Monitor competitors, market trends, customer behavior, and emerging digital platforms.
- Explore influencer marketing, partnerships, community marketing, and other growth opportunities.

10. AI & • Marketing Innovation
- Use AI tools for:
- Content creation
- Creative ideation
- Audience research
- Campaign optimization
- Competitor analysis
- Marketing automation
- Personalization
- Reporting and insights
- Continuously experiment with new tools and technologies to improve marketing efficiency.

Required Skills
- Strong hands-on experience in Digital Marketing & • Performance Marketing

- Google Ads and Meta Ads
- SEO & • SEM

- Social Media Marketing
- Lead Generation
- Marketing Automation




- CRM & customer segmentation
- Email / WhatsApp / Push marketing
- Google Analytics / GA4
- Conversion Rate Optimization
- Content Marketing
- Campaign analytics and reporting
- Strong understanding of customer acquisition funnels
- Excellent communication and analytical skills
- Ability to manage multiple campaigns and priorities

Preferred ExperienceExperience with any of the following will be an advantage:
- CleverTap
- WebEngage
- MoEngage
- HubSpot
- Zoho
- Google Tag Manager
- Looker Studio
- WordPress / CMS
- Canva / Adobe tools
- App marketing and user acquisition
- B2C / marketplace / technology / mobility platforms
- Influencer marketing
- WhatsApp Business / API marketing
- Marketing automation and lifecycle marketing

Qualification
- Bachelor's degree in Marketing, Business, Digital Marketing, Communications, or a related field.
- MBA/PGDM in Marketing is preferred.
- 3–6 years of relevant digital marketing experience.
- Candidates must demonstrate hands-on experience managing digital campaigns and measurable marketing results.

Key Performance Indicators (KPIs)Success in this role will be measured through:
- Qualified leads generated
- Customer acquisition
- Cost Per Lead (CPL)
- Customer Acquisition Cost (CAC)
- Lead-to-customer conversion rate
- Marketing-generated revenue
- ROAS / campaign ROI
- Website traffic and conversion
- Organic traffic growth
- Social media reach and engagement
- App/user acquisition, where applicable
- Customer retention and reactivation
- Marketing automation engagement
- Overall digital marketing contribution to business growth

Who We're Looking ForWe are looking for someone who is:

- Results-oriented and highly accountable
- Data-driven but also creative
- Comfortable working hands-on inside advertising and analytics platforms
- Strong in experimentation and growth thinking
- Able to work independently and take ownership
- Comfortable working in a fast-paced technology environment
- Curious about AI, automation, and emerging marketing technologies
- Focused on business outcomes, not vanity metrics

Why Join Traker?
- Prospect to build and scale the digital growth engine of a technology company.
- High ownership and decision-making responsibility.
- Exposure to performance marketing, automation, analytics, product, and growth.
- Opportunity to work directly with leadership and cross-functional teams.
- Fast-paced environment with significant career growth potential.
- If you are passionate about digital growth, performance marketing, automation, and building brands at scale, we'd love to hear from you.

📌 digital marketing manag (Mumbai)
🏢 Traker
📍 Mumbai