Company Description: CoinsLive is an IIT Kanpur alumni-led initiative helping students and early professionals gain clarity about what to learn, which skills to build, and how to prepare for their desired roles.

Through structured roadmaps, expert mentorship, practical projects, workshops, and real-world exposure, CoinsLive helps learners move from confusion to focused action. Our approach follows a simple cycle: diagnose, plan, practise, and review.

Role Description: CoinsLive is looking for a proactive and enthusiastic Digital Marketing & Growth Expert who can go beyond simply posting content or running advertisements.

The ideal candidate should constantly explore creative and practical ways to reach the maximum number of relevant students, early professionals, colleges, communities, and potential partners. This person should be comfortable experimenting with new channels, analysing results, and improving campaigns quickly.

The role requires someone who takes ownership, brings new ideas without waiting for instructions, and uses AI tools to improve research, content creation, outreach, automation, personalisation, and campaign analysis.

Key Responsibilities:

- Develop and execute strategies to increase relevant reach, registrations, engagement, and conversions.
- Identify new and unconventional channels to reach students and early professionals, especially in tier-2 and tier-3 colleges.
- Plan and manage campaigns across Instagram, LinkedIn, YouTube, Google, WhatsApp, email, communities, and other relevant platforms.
- Explore partnerships with colleges, student communities, campus ambassadors, influencers, mentors, and educational organisations.
- Create and test campaign ideas, messaging, creatives, landing pages, and outreach methods.
- Use AI tools to conduct research, generate and refine content, personalise communication, automate repetitive work, and analyse campaign performance.




- Track important metrics such as relevant reach, registrations, conversion rates, cost per lead, and campaign effectiveness.
- Study audience behaviour and continuously improve the marketing strategy based on data and feedback.
- Coordinate with the sales, content, and product teams to ensure consistent messaging and better conversions.
- Take complete ownership of assigned growth goals and provide regular progress updates.

Qualifications:

- Practical experience or strong demonstrated ability in digital marketing, growth marketing, audience acquisition, or community building.
- A proactive mindset with the ability to identify opportunities and act on them independently.
- Strong understanding of social media marketing, content distribution, paid advertising, partnerships, and outreach.
- Ability to think creatively and develop unique, low-cost ways to reach relevant audiences.
- Comfortable using AI tools for research, content, campaign planning, automation, personalisation, and data analysis.
- Positive written and verbal communication skills.
- Ability to analyse campaign data and make quick, informed improvements.
- Self-motivated, organised, enthusiastic, and comfortable working independently in a remote environment.
- Interest in education, skill development, student communities, or early-professional growth.
- Familiarity with tools such as Meta Ads, Google Ads, LinkedIn, Canva, email marketing platforms, analytics tools, spreadsheets, and CRM systems is preferred.

Who We Are Looking For:

We are looking for a growth-oriented individual who:

- Does not wait to be told what to do.
- Regularly brings fresh ideas and experiments.
- Focuses on measurable outcomes, not just activity.
- Understands the difference between broad reach and relevant reach.
- Learns quickly from unsuccessful campaigns and improves them.
- Uses AI intelligently to work faster and more effectively.
- Is genuinely enthusiastic about helping CoinsLive reach more students and early professionals.

📌 Digital Marketing & Growth Expert (India)
🏢 CoinsLive
📍 India