Demand Generation Associate

HR Tech & Talent Solutions | Basis Vectors Capital Location: Remote (India) | Experience: 0–1 Years

About Basis Vectors Capital

Basis Vectors Capital is a vertical SaaS-focused investment firm built on the belief that B2B software businesses deserve capital-efficient growth, access to global talent markets, and a democratized path to entrepreneurship. We partner with high-potential, under-the-radar SaaS companies — typically in the $1M–$10M ARR range — and bring both capital and hands-on operating expertise to help them scale sustainably.

Through our proprietary operating platform, we help portfolio companies drive efficiency across sales, marketing, engineering, and finance functions, with the goal of building an IPO-worthy portfolio over time. Headquartered in the US with teams across Silicon Valley, India, and Ukraine, we work closely with our portfolio companies — including those in the HR technology and talent solutions space — to accelerate go-to-market execution and long-term value creation.

As part of this mission, we are building out demand generation capability to support outbound growth for our HR tech and talent solutions portfolio, and are looking for a driven, early-career sales professional to join us as a Demand Generation Associate.

About the Role

As a Demand Generation Associate, you will be at the front line of our growth engine — identifying, researching, and engaging prospective customers within the HR tech and talent solutions space. You'll own the top of the sales funnel: building targeted account lists, running multi-channel outbound campaigns, qualifying inbound interest, and handing off sales-ready opportunities to our Account Executive team.

This is a high-ownership, remote, target-driven role ideal for someone who wants to build a long-term career in HR tech sales,



with structured coaching and a clear path to grow into a full-cycle sales role.

Key Responsibilities

- Identify and research potential prospects and target accounts within the HR tech and talent solutions space.
- Execute outbound prospecting campaigns via email, phone, and LinkedIn to generate qualified leads and meetings.
- Qualify inbound leads and route sales-ready opportunities to the appropriate Account Executive.
- Maintain accurate and up-to-date records of prospect and lead activity in the CRM.
- Collaborate with Sales and Marketing to refine messaging, target lists, and outreach cadences.
- Achieve and consistently exceed weekly/monthly targets for qualified meetings and pipeline generated.
- Stay current on HR tech industry trends, competitor offerings, and buyer pain points to inform outreach.

Required Qualifications

- HR tech sales experience is a must — candidates without direct exposure to the HR technology space will not be considered.
- 0–1 years of experience in business development, sales development, or a similar demand generation role.
- Strong verbal and written communication skills, with the confidence to conduct outbound outreach.
- Self-motivated and comfortable working independently in a remote, target-driven environment.
- Familiarity with CRM and sales engagement tools (e.g., Salesforce, HubSpot, Outreach, or similar) is a plus.

What We Offer

- Fully remote role based in India, with flexibility to work from home.
- Opportunity to build a career in HR tech sales with a rapid-growing organization.
- Structured onboarding, coaching, and mentorship from experienced sales leadership.
- A clear growth path into full-cycle Account Executive or broader sales leadership roles.

How to Apply

Interested candidates can apply via LinkedIn or share their resumes directly at [email protected]

📌 Demand Generation Associate (India)
🏢 Basis Vectors Capital
📍 India