- Design and oversee all aspects of direct marketing campaigns
- Identify target audiences and devise effective campaigns
- Ensure branding is consistent across all campaign elements
- Analyze the performance of campaigns and measure return on investment
- Prepare detailed reports and present results to senior management
- Collaborate with sales, design, and content teams to optimize campaigns
- Plan and execute email marketing, telemarketing, and direct mail strategies
- Keep up-to-date with industry trends and competitor activities
- Manage and maintain marketing databases, including customer data and mailing lists
- Work with external agencies and vendors to execute promotional events and campaigns
- Ensure all direct marketing activities comply with legal and ethical standards
- Maintain and manage the budget for direct marketing campaigns
📌 CRM_ Kolkata_ DM BAU (West Bengal)
🏢 Aditya Birla Sun Life Insurance
📍 West Bengal
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