About the RoleWe are looking for a creative and strategic Content Strategist who can develop engaging content ideas for brands across social media and digital platforms. The ideal candidate should have hands-on experience in content strategy, social media content planning, and ad ideation, with a strong understanding of what makes content engaging, relevant, and conversion-focused.

Key Responsibilities

- Develop monthly and weekly content strategies and content calendars for different brands.
- Generate creative ideas for Instagram Reels, static posts, carousels, stories, and other social media content.
- Ideate Meta/Facebook & Instagram ad concepts, including hooks, angles, concepts, and creative directions.
- Develop ad scripts and content briefs for video and static advertisements.
- Research competitors, audience behaviour, trends, and industry insights to generate fresh content ideas.
- Create strong hooks, CTAs, storytelling concepts, and content angles for organic and paid content.
- Work closely with graphic designers, video editors, performance marketers, and account managers to execute content ideas.
- Understand campaign objectives and convert them into relevant creative concepts for awareness, engagement, leads, and sales.
- Analyse content and ad performance and use insights to improve future content ideas.
- Stay updated with social media trends, viral formats, memes, creator trends, and advertising trends.




- Develop creative concepts specifically for D2C and e-commerce brands.
- Participate in brainstorming sessions and contribute new ideas for campaigns and brand communication.

Required Skills
- 1–3 years of experience in Content Strategy, Content Creation, Social Media, or Digital Marketing.
- Robust experience in content and ad ideation.
- Good understanding of Meta Ads creative concepts and ad funnels.
- Excellent writing and communication skills.
- Ability to write engaging hooks, captions, scripts, and CTAs.
- Strong understanding of Instagram and other major social media platforms.
- Creative thinking with a good understanding of consumer psychology and storytelling.
- Ability to understand brand tone and create content accordingly.
- Good research and trend-spotting skills.
- Ability to work with multiple brands and manage deadlines.
- Experience with D2C, e-commerce, lifestyle, fashion, beauty, food, or similar consumer brands will be an advantage.

Preferred Skills
- Experience working with Performance Marketing teams.
- Understanding of Meta Ads, creative testing, CTR, CPC, CPA, ROAS, and conversion-focused creatives.
- Experience creating ad concepts based on winning creatives and performance insights.
- Comfortable presenting and explaining creative ideas to the team or clients.
- Basic knowledge of Canva or other content/design tools is a plus.

📌 Content Strategist (Jaipur)
🏢 Oxbow Creatives
📍 Jaipur